Specific Guidelines:

    You are required to write a marketing plan for a healthcare provider, health system, or physician office. Your marketing plan does not have to be deployed, but it should be creative, yet practical and realistic in today’s market.

    Carefully read Chapter 2 of your textbook for a thorough explanation of the purpose of a marketing plan and an overview of each of the marketing plan elements (pages30–45).

    Carefully read the relevant sections of the textbook’s Appendix for a marketing plan outline and suggestions on (1) how to organize your marketing plan, (2) the type of information you should include in your plan, and (3) an example of an actual marketing plan. Use your judgment to determine those points that are particularly salient/important for your chosen organization.

     While form should not overshadow function, defer to APA format (6th Edition). Helpful links: http://owl.english.purdue.edu/ (Links to an external site.)Links to an external site. and http://www.apastyle.org/ (Links to an external site.)

Note: Your marketing plan should becohesive and each section should make logical sense as part of the entire plan.For example, your choice of marketing mix elements should be a logicalextension of and reflect your chosen target market.

Marketing, An Introduction (11th edition) by Armstrong and Kotler is the only textbook to use. ISBN: 978-0-13-274403-4. The healthcare organization that a writer needs to use is: Advent health

A business plan is a roadmap to the success of your practice.  It shows you where you are starting, where you want your business to be in the future, and how you plan to get there.  Here’s a look at the important points to include in your business plan and how to write them.

1. Mission Statement: Why have you chosen to start your own practice?  What are your personal and professional reasons for taking this step?  What do you want to achieve?
2. Objectives: Think about your practice 1, 3, and 5 years from now.  What do you want it to look like?  What type of patients are you treating?  What type of staff do you have?  What type of presence do you have in the community?
3. Budget: Research various costs in your area and create multiple scenarios for what you will spend to open your practice.  Plan A will be what you have to spend to get your doors open.  Plan B will include what you will purchase if you have any money remaining from Plan A.  Plan C is for your ideal future plans, purchases, and upgrades as your practice becomes profitable.
4. Timeline: Map out your timeline from initial research to opening your doors.  Know when each step has to happen for maximum efficiency.  If your time to opening is either too short or too long, it will cost you more money.
5. Market Research: Check out other providers as well as payers in your area.  What is your patient demographic?  What are the expected charges for services you plan to provide?
6. Profitability Projections: Use a spreadsheet to create projections for expected expenses and revenue for at least your first 12 months.
7. Ideal Patient Profile: Envision the type of patient you want to treat and create a patient avatar.  How old is your patient? Where does your patient live?  Where do they spend their days?  What is their income?  What type of services do they want?
8. Services You Will Offer: What type of services do you plan to offer?  Do they complement the needs of your ideal patient?
9. Goals: Think again about where you want your practice to be in 1, 3, and 5 years.  What will be your annual revenue?  Will you expand?