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Why a mascot like Captain Crunch is so effective

Ever wonder why a mascot like Captain Crunch is so effective? What he represents as a character, and how he has changed over time? Though we may be interacting less with traditional print advertisements, the packages and boxes that items come in still signal a number of things, especially, in our culture, the prestige you will earn by consuming or using a certain product. For this option, you will analyze the “signs” present on one or two packages/boxes for a specific product. Product boxes both tell you what a product is for and who it is for (their gender; social class; race; etc.), offering interesting insights into patterns of consumption in our culture. You must have a unifying thesis. Pay attention to aspects of the packages like color, composition, who is in the ad, what objects are present and why they are there, connotations of any objects, etc.