Read this week’s required article: “What You Don’t Know About Apple”.

In a three- to four-page paper (not including the title and reference pages):

Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.
Discuss if Apple’s competition has increased their share of the marketplace at Apple’s expense.
Discuss if Apple will succeed without Steve Jobs.
The paper

Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.).
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
Must document all sources in APA style as outlined in the Ashford Writing Center.
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

The week 6 article “What You Don’t Know About Apple” outlines some unique information about the business of Apple covering some of the times of Steve Jobs, one of the founders of the company. Indeed, Steve Jobs brilliantly steered the company to greater heights. Before his death, Apple’s market share n digital innovation was annually increasing with cutting-edge features always coming with each new release of Apple products. Whether the same can be said of the apple today, is a question we can explore.

Indeed. we need to discuss “what you don’t know about apple” beyond the article given here. We have to expand this discussion to a SWOT (strength, weakness, opportunities and threats) analysis of the firm to understand its current market positioning. It is also important to evaluate whether the leadership and leadership style employed by the CEO influences the innovation depth of the company. With this assignment, some questions raised here will be aptly answered