Village Roadshow/AOL Time Warner: Globalization of the theme park business

Village Roadshow/AOL Time Warner: Globalization of the theme park businessJUST ANSWER THE 2 QUESTIONS:
Refer to the attached Case Study – Village Roadshow/ AOL TimeWarner. In a brief (1-1.5 pages) essay provide answers to the following questions:
1. Based on which segmentation criteria should VR/AOL choose new markets for their future international expansion ? How should they position their offering on the new markets?
2. What are the internal and external factors that should affect VR/AOL choice of a market to enter?

please use GLOBAL MARKETING 6th ed by Svend Hollensen for reference

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