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Video Case Study (Life is Good)

Review the Life is Good website, focusing on their “About” page that goes into their story as well as the community they serve. Once you have reviewed the site, then watch the following video. Then address these questions for this case study assignment:
What are people buying when they purchase a Life is good product?
What factors have contributed to the Life is good brand image?
What are some strategies that Jacobs mentioned that helped build his successful business model?
What recommendations would you make to Life is Good regarding brand development strategies?