TV Adverts

What tactics are used to make people interested in the product (experts use it, everyone else uses it, clever people use it, repeating the name of the product several times, appealing to emotions, using catchy music, powerful language, etc)? 2 reasoning errors?
What is your final opinion of the advertisement? Is it effective? Why/not? How would you make it more effective?
Summarize the key points from the slides. (Do not repeat the Outline slide here).

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