Topic: Business Meetings and the Media


Action Assignment 1: Post your analysis of the Halbe article and the textbook material to the Moodle discussion forum MEETINGS.

Details: After reading Halbe’s study, case 13-1, and O’Rourke’s chapters 12 & 13, write concise, but well developed, answers to the following questions:

1. Can Halbe’s explanation of definition and purpose of meetings as well as O’Rourke’s discussion of successful and productive meetings help you to prove that meetings affect business performance? Explain your answer!
2. Do Halbe’s findings have any implications for leaders? If so, why? If not, why not?
3. Use a specific example (e.g., your leadership experience) to explain the reasons business meetings affect the performance and competitiveness of an organization you are familiar with.
4. Halbe’s study concludes that medium choice (teleconference, conference call, etc.) affects communication style. Does the choice of media enhance or diminish the success of a meeting? Explain!
5. How should L’Oreal (case study 13-1) handle the negative press surrounding the lawsuit described in the case. What specific communication strategies should the company use when addressing key stakeholders, including the news media, customers, and retailers. Use the textbook, expert opinion, and your own judgment to answer the questions. As always, be audience-oriented and write succinctly, but not skimpily.

Number your responses!


Journal Article:
Halbe, D. (2012). “Who’s there?” Differences in the features of telephone and face-to-face conferences. Journal of Business Communication, 49, (1), 48-73.

O’Rourke, J. S. (2013). Management Communication: A Case-Analysis Approach, 5th ed. Pearson Prentice Hall. ISBN-13: 9780132671408:

Chapter 12 in O’Rourke textbook: Business Meetings That Work (page 316+).
Chapter 13 in O’Rourke textbook: Dealing with the News Media (page 336+).
Case study 13-1: L’Oreal USA (page 355+)

Leave a Reply