To understand the impact that artificial intelligence will have on market research in the hospitality sector in mauritius.

1. What effect does AI have on the efficacy of market research compared to traditional market research in the hospitality sector? 2. How have AI personalisation ​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​and customer engagement affected patterns of online hotel bookings? Hypotheses 1. AI brings more effectiveness, accuracy and fluency in market research compared to traditional market research. 2. Customer personalisation and engagement through AI brings more