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The elements and language relevant to your media.

Make a list of everything you notice in the website, using the elements and language relevant to your media. Be as objective as possible, listing only concrete details you notice in the text.
Freewrite about your immediate reactions to the multimodal text. How does it make you feel? Why? Connect your answers to some of the elements listed in step one.
Freewrite about the message you feel the multimodal text is sending about society.
Look over your list and your freewrite and look for connections and themes that emerge.
Select one theme and use this theme to create a central question about your chosen website.