Tesla, Inc. is widely known as the main electric vehicle production company’s that have shown a series of high and lows throughout the company’s mainstream existence. Tesla plans to create, manufactures, and distributes electric vehicles, and energy generation and storage systems in the United States, China, Netherlands, Norway, and universally. The organization works in two segments, Automotive, and Energy Generation and Storage.

The Automotive segment offers cars and sport utility vehicles. It also distributes electric vehicle powertrain parts and systems to different producers. This segment moves its items through a system of organization claimed stores and exhibitions. The Energy Generation and Storage segment offers energy storage items, for example, battery-powered lithium-particle battery systems for use in homes, business offices, and utility grids; plans, manufactures, introduces, looks after, leases, and pitches sun oriented energy systems to private and business clients; and pitch renewable energy to private and business clients. The organization was once in the past known as Tesla Motors, Inc., however, they decided to change its name to Tesla, Inc. in February 2017. Tesla, Inc. was established in 2003 and is headquartered in Palo Alto, California. The initial founders were motivated to begin the organization after GM reviewed all its EV1 electric cars in 2003 and afterward got rid of them.

Elon Musk drove the Series A round of interest in February 2004, joining Tesla’s board of directors as one of their primary chairmen. Tesla’s underlying objective was to commercialize electric vehicles, beginning with a premium sports car that was meant for early adopters and after that, they moved into more standard vehicles, including cars and compacts that were on meant to be more affordable for consumers to purchase. As of recently, Tesla has been faced with a variety of strategic issues that have played a role in the progression as one of the main electric car manufacturers. The issues they’ve been dealing with have to do with production and demand issues, product reliability, legal issues, and leadership concerns.

Without adequately resolving these issues Tesla can be headed in a direction that is completely opposite of their desired projections. Consumers who are most interested in Tesla and their products have started to take notice of these inconsistencies, and it is possible they switch their preferences, especially with the competition of other electric car manufacturers who are starting to make a presence in the market.

Since Tesla is such an up and coming company, I will use numerous credible sources, such as news articles, stock data, and verified company information to continue to gather data about the company and gain a much more informed idea on the actions that they should take in the near future to continue their dominance in electric car manufacturing