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SWOT Analysis

1) Conduct a SWOT analysis for the pet supply store’s new pet food product, “Growl n’ Howl”, by completing the SWOT Analysis Template. Consider how this information can help to develop the marketing strategy.

2) Discuss which of the product’s strengths you will be leveraging in your marketing activities.

3) In addition to your SWOT matrix image, include one to two paragraphs describing how the company could use this information to develop marketing strategies and activities. Use specific details and examples.

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