Strategy and Case Analysis- Report

You have been asked to read the case example China comes to Hollywood: Wanda’s acquisition of AMC (Johnson et al., 2014, pp.290-292) and answer the following questions:

1. Considering Yip’s globalisation framework, what drivers of internationalisation do you think were most important when Wanda entered the US market through its AMC acquisition?
2. What national source of competitive advantage might Wanda draw from its Chinese base? What disadvantages derive from its Chinese base?
3.  In light of the CAGE framework, what challenges may Wanda meet as it enters the US market?

You report must be structured as follows:

Introduction (3 marks)

• Analysis of Wanda’s acquisition of AMC Insights from Yip’s globalisation framework (5 marks)
• Wanda’s competitive advantages and disadvantages (5 marks)
• Insights using the CAGE framework (5 marks).

Discussion (5 marks)

Conclusion (2 marks).

Five (5) additional marks will be allocated to English expression and grammar.
Tips for preparing your report:
Define your terms;

Clearly explain the concepts;

Make use of multiple references (minimum of five);

Keep to the word limit; and

Ensure your assignment is well-presented and free from grammatical and typographical errors and appropriately referenced.

MNG93002 Strategy and Case Analysis
Assignment 2

You have been asked to read the case example China comes to Hollywood: Wanda’s acquisition of AMC (Johnson et al., 2014, pp.290-292) and answer the following questions:
? Considering Yip’s globalisation framework, what drivers of internationalisation do you think were most important when Wanda entered the US market through its AMC acquisition?
? What national source of competitive advantage might Wanda draw from its Chinese base? What disadvantages derive from its Chinese base?
? In light of the CAGE framework, what challenges may Wanda meet as it enters the US market?
You report must be structured as follows:
? Introduction (3 marks)
? Analysis of Wanda’s acquisition of AMC
o Insights from Yip’s globalisation framework (5 marks)
o Wanda’s competitive advantages and disadvantages (5 marks)
o Insights using the CAGE framework (5 marks).
? Discussion (5 marks)
? Conclusion (2 marks).
Five (5) additional marks will be allocated to English expression and grammar.
Tips for preparing your report:
? Define your terms;
? Clearly explain the concepts;
? Make use of multiple references (minimum of five);
? Keep to the word limit; and
? Ensure your assignment is well-presented and free from grammatical and typographical errors and appropriately referenced.