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Strategic Challenges Facing Firms

The purpose of the individual case assignment is to apply theory to practice and identify relevant information to better understand the strategic challenges facing the firm (learning outcomes (a),(b), (c), (d) and (e) as detailed on page 2 of syllabus).

Case: Wendy’s International Expansion

Prepare a brief international strategy analysis report to Wendy’s CEO Todd Penegor out lining the international strategies that Wendy’s management needs to adopt in order to compete in the global market and the actions you think Todd Penegor should initiate to steer Wendy’s into the emerging markets.Your report should contain detailed and convincing reasons in support of each one of your recommendations.

It is imperative that the support offered for each of your recommendation be based on: The application of the concepts and analytical tools discussed in Session 3 (External Environment Analysis) and Session 4 (Emerging Market Economies); The content of Session 7 (FDI and entry modes) and Session 11 (Managing Local Operations) regarding international entering and operation strategies that may be suitable for Wendy’s in building a stronger competitive position in the global fast food industry.

Here’s an overview of the main sections of your paper:

(a) Introduction and key issues:

very briefly introduce the case (couple of sentences) and then  outline or briefly discuss the key international expansion issues facing the company AT THE TIME OF THE CASE (this should be one paragraph or two).

Please note that you should place yourself at the time of the case and pretend that you are there!Don’t use any info that you now know and don’t use outside research. The case info may be in complete or ambiguous – use your skill as an analyst to do the best you can with the limited info at hand!

(b) Environment Analysis:

CAGE framework to analyze the countries listed in the case Industry and Competitor Analysis Provide an analysis of the company’s external and internal situation/environments, using the frameworks and material in the textbook. Again, do a “current” analysis, AS OF THE DATE OF THE CASE. Do not spend a lot of time discussing the history of the case! For example, I don’t need to hear from you about the company’s founder and history (you can assume I already read the case).

As far as possible, try not to repeat case facts from the text; instead, provide a high quality analysis that uses facts and data to support your main arguments.Note: You can develop a table to do a comparison of the different environmental factors indifferent countries.

(C) International Expansion Strategy

Taking from our discussion on FDI/entry modes, provide two general international expansion strategies that Wendy’s could use to address the issues you identified in order to enter the global markets. Remember to discuss the advantage and disadvantage of the alternative strategies (try to build an alignment with the environment analysis).(d)


Select from the alternatives you provided – tell us what the best course of action is and how it may be implemented.

Make sure: (a) your recommendations flow logically from the key issue sand environment analysis; and (b) they are comprehensive (cover the main issues well.)(e) Action Plan:MGMT 4488 Individual Case Assignment Page 3 of 3

Specify the actions plan you would like Wendy’s to adopt.

Discuss specific changes (e.g., with related to product, price, and promotion) you would like Wendy’s to make if you decide Wendy’s should adapt to the local environment (based on your environment analysis).

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