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Social Media’s impact on the Entertainment Industry: Music, Films and Television

Social Media’s impact on the Entertainment Industry: Music, Films and Television

CourseWork Instructions
Your task is to discuss a current situation in the Online Entertainment
Management domain. In particular, you are required to “Explore the Social
Media’s impact on the Entertainment Industry: Music, Films and
Television”.
You should write an Academic Report of 2,000 words, excluding
references, appendices, and abstract. Your approach should be analytical
and critical, contrasting different ideas, criticising others’ perspectives, and
elaborating your arguments with substantial information from relevant
sources.
This report is to be conducted using only secondary data. Students are
supposed to use academic and industry sources, including legitimate online
sources, cited appropriately. Be careful of checking whether a source is
legitimate and whether a piece of information is correct (check twice in
different sources). Please note you will need to provide your sources for the
analysis within this piece of work, according to Harvard referencing style.
“Recent studies showed that the majority of the population view social
networking sites like Twitter and Facebook and others, as a new form of
entertainment, which has an impact on our choices and behaviour with
regard to how we consume and watch traditional media”. See for example
Bothun & Vollmer (2016).
Since the entertainment industries have been working with the
advancements of social media, these facts should provide some useful
insight for your investigation.
Marking Criteria – HOW YOU SHOULD STRUCTURE REPORT
• Abstract 5% – A short summary of your report. The abstract should
provide an overview of the whole report, from your main arguments to your
main conclusions and ecommendations (i.e. one paragraph long, hence,
should be succinct).
• Introduction 10% – Students will be rewarded fortheir effort in introducing
the context in which the discussed topic is relevant. Clearly define the
context and the topic, and add the structure of the report in the introduction.
• Findings and Analysis 50% – In this section students should present the
findings and analyse them accordingly. It is very important to be coherent
here, by defining the aspects they are analysing. In the analysis, they should
examine these aspects that they have identified in order to understand the
context and the topic in more depth.
• Conclusions and Recommendations 20% – Students should summarise
the main aspects of their report and clearly point out how the lessons learnt
from the example(s) they have analysed, could inform the industry in relation
to the impact social media have on the entertainment industry.
• References 10% – Students should strictly follow the Westminster
Harvard Referencing style, for both in-text and the reference list. Students
will be rewarded for their effort to follow a clear style consistently and for
giving full references correctly, including from online sources.
• Presentation 5% – Format, structure and presentation of the report
should be professional, including English and academic language used
(proofreading is strongly advised). A title page, along with a Table of
Contents should be used, plus Graphs and Tables should be easy to read
and understand and fully cited. Remember: this is not a High School
coursework; this is supposed to have the proper quality of an academic
report.