Sales MarketingOrder Description
Case Study:
BIOMED CO., LTD.:
DESIGNINING A NEW SALES COMPENSATION PLAN
Pages (331-337)
Q1. Given the company’s market strategy and goals, what would you propose for a sales compensation plan? What steps did you go through to get to this recommendation?

Q2. How will you successfully implement this change?

Q3. As a sales executive, is changing the compensation plan all that Chiemchanya has to do in order to tie the sales program to the new strategy?