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Purpose and Audience Analysis

Genetically Modified Organisms

Bayer Crop Science–United States (Link:
Non-GMO Project (Link:
FrackingAnimation of Hydraulic Fracturing (fracking)
How does fracking work?
Pick one of these pairs of works about a common subject. Analyze each work and compare it to the other using the following guiding questions: For each work, analyze purpose:
What do you think the purpose is?
What specific aspects or elements of the work suggest the purpose you have identified?
For each work, analyze audience:
Identify primary/secondary audiences, as appropriate
Identify all relevant audience characteristics and categories for each audience (i.e., knowledge level, personality, biases, etc.)
Explain your reasons for characterizing the audience the way you do (i.e., What’s your evidence for your conclusions?).