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Monroe’s Motivated Sequence (MMS)

Monroe’s Motivated Sequence (MMS) is tailor-made for policy speeches that seek immediate action. Check out this Special Olympics Speech that uses MMS as an organizational pattern.
MMS is also used for the development of commercials and infomercials.

1) View the vintage Bieber commercial (below), which employs Monroe’s Motivated Sequence to persuade viewers to take action.

2) Select an online commercial/infomercial that is organized according to MMS. Post a link to the commercial/infomercial and a brief analysis in which you (a) identify the target audience for the commercial and (b) describe each step in the motivated sequence as it appears in the commercial/infomercial.

the video link: