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Micro Market Conditions

Your submission this week focuses on the Micro market conditions that characterize your target market segments.

Examine, in some depth, what characterizes individual consumer behavior.
Based on this examination, how does your product/service will match consumer needs and lifestyle choices?
Describe the opportunities for growth and market positioning as you match the elements listed below to your product/service.
Demographics
Geographics
Choice Criteria
Purchase Influence
Product Usage
Lifestyle Characteristics