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Marketing insurance products and services

P​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​rovide a brief context for an insurance organisation, or a division of an insurance organisation, with which you are familiar. For this insurance organisation or division of an insurance organisation: • Explain briefly, how the marketing function contributes to innovation in the delivery of i​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ts customer service. • Analyse the effectiveness of the marketing function’s contribution to innovation in the delivery of its customer service. • Make recommendations, based on your analysis, to optimise the marketing function’s contribution to innovation in the delivery of its customer s​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ervice.