Marketing in the Telecommunication Market

Pick a firm that exemplifies integrated marketing and then assess their integrated marketing campaign to answer these question:

How does the mentioned firm use integrated marketing communications to own their consumers from product to service?

Pick any company apart from Apple for the analysis.

The kind of service or product they specialize in
The main target audience(s)
How they reach their audience

Summarize why Apple should be regarded as the “gold standard” for IMC and give reasons.

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