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Marketing Channels and Supply Chain


1. As Preserve makes headway into the larger retail chains, what challenges will it face?
2. What type of marketing channel would be best to support Preserve’s growth over the next five years?
3. Why has Preserve started asking suppliers and vendors to manage inventory for its products?
4. Do you think Preserve should launch an e-commerce site to sell direct to consumers online? Why or why not?

Topic: GaGa—Retail, Wholesale, and Direct Marketing
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1. Experience has taught the Kings that smaller, specialty markets are the strongest retail outlets for the GaGa SherBetter. Under what conditions might they begin to make a successful move into the larger supermarket chains?
2. How might the right wholesaler ultimately create marketing utility for GaGa?