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Paper details:

Marketing Mix Paper: Prepare a 700 word minimum paper (2 pages of text), plus one page for your Perceptual Map graph, describing the four elements of the marketing mix (product, place, price, promotion) for a product or service of your choice. Describe how each element is implemented within a specific organization and how they relate to that organization’s marketing strategy. In addition, describe segmentation criteria, including demographic psychographic and behavioral elements. Be sure to identify the name and type (profit, non-profit, government, etc.) of the organization and its product or service offering. A basic understanding of the product or service’s competition is essential. Remember that the Perceptual Map must be utilized to chart the existing market situation. Include as an appendix or embed them in the paper. In addition, the textbook must be cited as your primary reference; (once per page as a rule of thumb).

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