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The product I want to use it Apple, Amazon or Netflix. Choose one of the three.

Each student will be required to write a research paper on an innovative product or service. Paper should discuss the origins of the innovation; the products on the market prior to its introduction; the unmet needs of existing products that drove the innovation; your assessment as to why existing players ignored or missed that unmet need.
The product or service should be a product that disrupted the market
Explain hoe the product was disruptive and the market at the time.

The paper should be a minimum of 10 pages, typed, 12 point font (either Times New Roman or Arial), 1 inch margins, and double spaced. All sourced material must be cited in a bibliography, direct quotes must be set off in quotation marks

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