Individual Enterprise Portfolio
Individual Enterprise Portfolio
Detailed Brief for Individual ssessment | ||||||||||||||||||||||
Assignment Title: Individual Enterprise Portfolio
Description of the assignment: PART 1 (20 marks) In a maximum of 500 words answer the following question: Are you enterprising? This question is designed to assess your knowledge and understanding of being ‘enterprising’. The question is an ‘open’ question to allow you to demonstrate your understanding of the term and for you to highlight relevant knowledge, skills and examples. First person narrative can be used. Students will be assessed using the following mark scheme: Mark scheme for Part 1:
PART 2 (30 marks) The Scenario The University of Hertfordshire has decided to expand its portfolio of commercial activity and is looking to launch a new business venture by the end of 2020. The University has asked for your help and has set you the following tasks. This part allows you to demonstrate several enterprise skills including creativity and your ability to succinctly describe a business opportunity and create a persuasive business case. On a maximum of one side of A4: Capture a brainstorm of possible business ideas that you think the University of Hertfordshire should consider. Following on from your brainstorm, and having evaluated possible business ideas, please select ONE. This should be the business idea that you recommend the University should further explore. In a maximum of 500 words outline your business idea and justify why you think this would be a good business for the University of Hertfordshire. You are advised to draw on secondary market research to support your case (all sources of secondary research should be fully referenced). To note: The proposed new venture can involve a product or a service. The new venture will be ‘for profit’ therefore something which customers are willing to pay for. Social enterprises are not suitable for this task as the purpose of the new venture is to make a profit. Primary market research is not permitted without prior ethics approval and therefore should not be used in this assignment. Mark scheme for Part 2:
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