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HAIER GROUP – Internationalisation Strategy

choose ONE and do a written individual case analysis which addresses the questions detailed below relating to your chosen case:

1. What are the main features of Haier’s internationalisation strategy since the early 1990s?

2. How does Haier’s internationalisation strategy differ from the pattern of international development typical of Western enterprises?

3. How successful has Haier’s internationalisation strategy been and why?

4. What are the principal features of Haier’s management system? In what ways do Haier’s principles and methods of management differ from those deployed by Western companies? What lessons might be drawn by a) other Chinese companies and b) by Western enterprises?

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