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Global Strategy

You are a consultant required to submit a report to the Chief Executive Officer (CEO) of a company to aid in the formulation of the internationalisation strategy of that company. Your report must follow standard academic writing conventions in terms of referencing and use of extant literature.
You are a consultant hired by a small and medium-sized firm from the Middle East (it can be either in the manufacturing or services sector) seeking to make its first entry into the Western European market. Your role is to give an opinion on the advisability of such a move and to provide guidance regarding the most appropriate Western European location for the firm. Your report should highlight the challenges and opportunities likely to face your client if s/he decides to embark on such a move and advice on how to enter (appropriate entry mode) into your chosen market.