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Global Expansion Report

Analyse and evaluate key issues in management
thinking and to develop their skills in critical analysis. The report requires
students to draw upon concepts and issues identified in Module 2.

DESCRIPTION: A report is to be prepared for the CEO of an Australian company. The report will
analyse the rationale and internal implications of expansion into a selected
country, and include also the impact on the community/society in that country
that the expansion will bring.

REQUIREMENTS:
This assessment takes the form of a report to the CEO at the headquarters of an Australian company .
1. Choose one company from the list provided
2. Select one country from the list provided on Wattle. Your chosen company does not currently have
operations in that country.