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Fundamentals of Digital Marketing

Wk 1 – Online Marketing Foundations

Respond to the following questions in a minimum of 175 words each question.

  • What types of websites are best suited for digital marketing?
  • Explain why?
  •  How can you use website analytics to determine the effectiveness of a digital marketing plan?
  • Explain and provide specific examples to support your previous response. 

Assignment Content Website Evaluation

Select 3 websites from different industries and different-sized companies.

Write a 1,050-word summary for each of the three websites that includes the following:

  • Analyze the website’s performance in relation to standard components of a digital marketing plan.
  • Recommend potential changes to improve website performance based upon your initial impression of the site.
  • Assess how the website ranks by looking it up using a search engine and using various keywords. 

Format your paper consistent with APA guidelines.

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