evaluate a company’s/organization’s performance and quality systems and provide your critique and suggestions as to how it can improve its practices and performance.

You are hired as a consultant and are assigned a company to work on. You are to evaluate a company’s/organization’s performance and quality systems and provide your critique and
suggestions as to how it can improve its practices and performance. To do so, make sure to address all the followings:
1- Provide a background analysis on the company/organization.
a. What the company is doing? (its product, service, etc.)
b. Write about its product/service, its financial stability, recent news about the company/organization that you find in the news, etc.
c. Who are its customers and stakeholders? (Note: there is a difference between customers and stakeholders)
d. Evaluate the company’s mission and vision statements. If none is found, then,suggest such statements.
2- In terms of quality assessment:
a. Is it certified (i.e., ISO, TS, AS, CPHQ, etc.)? If yes, what are they? If not, what certification(s) would you recommend and why? (NOTE: remember a company
may apply to more than one certificate)
b. What quality measures would you propose to be used to assess its performance and why? (if they have already mentioned their measures, then, critic them first).
For this you should refer to similar cases that you have found in your literature review and online search to support your recommendations. If you already found
them in the company’s website, evaluate them individually and suggest modification, if any.
c. Whether the company already has quality measures or not (so you would suggest yours), how do you think these are connected to its mission and vision
statements? Critic it.
3- Do a literature review on the concept of benchmarking and how it should be conducted.In a similar way, conduct a benchmarking for the assigned company/organization and
explain your rationale.
4- The last section of your paper should be a conclusion where you and provide your recommendations for the company/organization.
summarize your finding 2
Note: You should use at least, 10 references, 5 of which must be professional journal publications. The rest can be books, professional society publications, technical reports, etc.
Other sources, such as news outlets, magazines, etc. may be used.

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