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Employer of Choice (EOC): A case of Tesco and McDonald

After reading both of the weekly readings Employer of choice: the new corporate imperative and The Employer of Choice, identify two companies to compare and contrast in terms of EOC. The companies should be similar in size based on annual revenue or number employees but do not have to be competitors or in the same industry. Also, address the questions below in your paper.
How the companies’ EOC policies and practices create advantages or disadvantages for their sustainability and growth?
What could companies learn from each other?
Which company would you find more attractive as a potential employee? Why?
The requirements below must be met for your paper to be accepted and graded:

Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see the example below.
Use font size 12 and 1” margins.
Include cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use at least three references from outside the course material, one reference must be from EBSCOhost. Textbooks, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
References must come from sources such as scholarly journals found in EBSCOhost, CNN, online newspapers such as The Wall

Tesco is one of the largest retailers in the UK. The company deals with the sale of households and grocery products to many consumers in the UK. For a long time, Tesco has commanded lead within the industry in terms of its market share as well as the number of sales and profits reported. However, recent development has seen the organization report a shrink in its market share. According to Sean (2014) in the previous financial year, the organization reported a drop in its market share from 29.6% to 28.7%. This was the lowest level of market share that has ever been reported by the organization in the last decade. The reduction in the market share of the organization has not only affected its competitiveness within the retail industry in the UK but has also affected its profitability (Ahmed, 2015). Tesco has reported the lowest value of the market share in the last 10 years. In the last financial year, the company had a market share of 28.7% from a higher value of 29.6% that was reported in the previous year. Other competitors such as Aldi, Lidl, and Waitrose have continued to report an increase in their market share over the years. Moreover, Asda another retailer that operates in the industry have also reported an increase in its market share (Cushman & Burke, 2014). It is observed that Aldi has continuously reported a higher increase in its market share with a value of 27.3% in the last financial year (Imrie & Dolton, 2014). As much as Tesco still has a larger market share in comparison to all its major competitors in the industry, the company still has to be worried about the rates at which its market share is shrinking. In fact, if the other competitors are to maintain their activities and vigor in sales, then Tesco is expected to report a lower level of market share in comparison to the major competitors such as Aldi and Asda (Haerifar, 2013). The constant and sharp reduction in the market share of the organization is, therefore, a major problem that needs to be urgently addressed by the management to the organization.
A number of factors have been identified as the major cause of the current problem that the organization faces. It is evident that Tesco has developed a bad name and lost its reputation of being the supermarket that offers lower prices. The company has also been accused of mistreating its employees questioning the effectiveness of its employer of choice strategies (Cushman & Burke, 2014). It is suspected that the afore-stated challenges in the operations of the company have contributed to the current problem in reduced market share that the organization faces. Nevertheless, it is important that the market share problem is properly analyzed for appropriate measures to be taken that will ensure that changes are made to the current situation.