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Task:
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In this assignment you are going to conduct
a case study analysis involving a detailed examination of a business (the
case) you identify as well as its related contextual conditions. Because you
have a word count range I have limited the focus of the study to the
following tasks.
Identify a business that has a
reasonably intricate eCommerce component to it. This is going to be your
Case.Research and describe the key aspects
of the businesses eCommerce strategy including, but not limited to, features such
as the eCommerce presence strategy/approach, value propositions, revenue
models, target markets, business models and eCommerce market strategies.Describe the context within which the business operates
including information such as, but not limited to, the broader industry, key
stakeholders and competitiveness of the industry. You should include an environmental analysis such as a
Porters analysis and discuss the key factors that might impact the success of
the business. To help with the following task you might also conduct a SWOT
for a complete and in-depth treatment of the businesses internal and external
contexts.Clearly describe any issues you
identify in your research and analysis that is related to the eCommerce
aspects of the business and make recommendations of how the business might
address the issues to minimise, solve or remove the problems that might
arise.Because
you will be making observations and recommendations in the body of the
assignment you do not require a conclusion section.
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