Developing Corporate Culture

Based on your chosen organization being Amazon:
1. Explain any two models of organizational culture which would help achieve your
chosen organization’s goals and objectives.
(Assessment Criteria 1.1: Explain how models of organizational culture can be
used to achieve organizational objectives).
2. Understand your national culture and your chosen organizational culture. Based on
your understanding, explain the difference between the national culture and your
chosen organizational culture.
(Assessment Criteria 1.2: Explain the difference between organizational and
national culture).
3. Analyze the corporate cultural profile of your chosen organization by considering a
minimum of five major key features, as part of the corporate cultural profile.
(Assessment Criteria 1.3: Analyze the corporate cultural profile in an
organization).
4. Discuss the impact of your chosen organization’s corporate culture in achieving its
objectives.
(Assessment Criteria 1.4: Discuss the impact of an organization’s corporate
culture in achieving its objectives).
5. Evaluate the existing climate of your chosen organization. Your evaluation should also
be based on what your organization wants to achieve in terms of its culture. Thereafter,
recommend ways to improve corporate climate in your organization.
(Assessment Criteria 2.1: Evaluate the existing climate of an organization;
Assessment Criteria 2.2: Recommend ways to improve corporate climate in an
organization).
6. Understand how the current organizational values of your chosen organization are
linked to the organizational objectives and propose a framework of organizational
values that can meet the specific strategic and operational needs of your chosen
organization.
(Assessment Criteria 2.3: Propose a framework of organizational values that
meet the specific strategic and operational needs of an organization).
7. Identify internal and external stakeholders of your chosen organization.
Evaluate the effectiveness of your chosen organization’s existing communication
strategies, by discussing its strengths and weaknesses.
Develop new communication strategies for internal and external stakeholders of your
a chosen organization that addresses differences in belief, values, customs, and language.
(Assessment Criteria 3.1: Identify internal and external stakeholders of an
organization; Assessment Criteria 3.2: Evaluate the effectiveness of an
organization’s existing communication strategies; Assessment Criteria 3.3:
Develop new communication strategies for stakeholders of an organization that
address differences in belief, values, customs, and language).