Developing Corporate Culture

Based on your chosen organization  Amazon:
1. Explain any two models of organizational culture which would help achieve your
chosen organization’s goals and objectives. (Assessment Criteria 1.1: Explain how models of organizational culture can be used to achieve organizational objectives).
2. Understand your national culture and your chosen organizational culture. Based on
your understanding, explain the difference between the national culture and your
chosen organizational culture. (Assessment Criteria 1.2: Explain the difference between organizational and
national culture).
3. Analyze the corporate cultural profile of your chosen organization by considering a
minimum of five major key features, as part of the corporate cultural profile. (Assessment Criteria 1.3: Analyze the corporate cultural profile in an
organization).
4. Discuss the impact of your chosen organization’s corporate culture in achieving its
objectives (Assessment Criteria 1.4: Discuss the impact of an organization’s corporate
culture in achieving its objectives).
5. Evaluate the existing climate of your chosen organization. Your evaluation should also
be based on what your organization wants to achieve in terms of its culture. Thereafter, recommend ways to improve the corporate climate in your organization. (Assessment Criteria 2.1: Evaluate the existing climate of an organization;
Assessment Criteria 2.2: Recommend ways to improve the corporate climate in an organization).
6. Understand how the current organizational values of your chosen organization are
linked to the organizational objectives and propose a framework of organizational
values that can meet the specific strategic and operational needs of your chosen
organization.
(Assessment Criteria 2.3: Propose a framework of organizational values that
meet the specific strategic and operational needs of an organization).
7. Identify internal and external stakeholders of your chosen organization.
Evaluate the effectiveness of your chosen organization’s existing communication
strategies, by discussing its strengths and weaknesses.
Develop new communication strategies for internal and external stakeholders of your chosen organization that address differences in belief, values, customs, and language. (Assessment Criteria 3.1: Identify internal and external stakeholders of an organization; Assessment Criteria 3.2: Evaluate the effectiveness of an
organization’s existing communication strategies; Assessment Criteria 3.3: Develop new communication strategies for stakeholders of an organization that addresses differences in belief, values, customs, and language).

Sample Paper

Introduction 

Amazon is a USA based company dealing in e-commerce, cloud computing, artificial intelligence amongst other technology-based services. The company is considered as one of the major tech firms alongside other major players such as Google, Apple, and Facebook. Since its inception in the year 1994, the company has focused on the provision of quality, scalable, reliable and inexpensive e-commerce and cloud computing services to various customers across the globe. As a result, the company has reported significant benefits and high profits in the previous years. To better understand the factors contributing to the success of the organization this paper presents a case study of Amazon Inc. The case study focuses on the analysis of the company’s organizational culture, the impact of the organizational culture on corporate culture, analysis of the company’s internal climate and an evaluation of the company’s stakeholders.

Organizational culture 

There are four major kinds of organizational culture, clan, adhocracy, market, and hierarchy. The clan organizational culture refers to a family-like form of a culture where mentoring and nurturing are the major approaches adopted in the execution of tasks. Adhocracy organizational culture refers to an entrepreneurial and dynamic form of organizational culture that mainly emphasizes risk-taking and innovation. Market for of organizational culture refers to a result-oriented culture that mostly focuses on achievements and competition. Lastly, hierarchy organizational culture entails a structured and controlled form of culture that puts emphasis on stability and efficiency in the execution of tasks.

Amazon Inc.  Organizational culture focuses on the business capacity and its ability to meet the needs and wants of the consumers. The company has an organizational culture that sets values and traditions that influence the behavior of the employees to ensure they meet the set goals and objectives. Amazon’s organizational culture puts pressure on the employees to work beyond their traditional limits to ensure every solution on organizational issues and problems are attained. The employees are expected to develop new ideas and inventions to propel the company to greater performance. Also, Amazon understands the importance of new skills, talents, and expertise in the organization. As such the company’s organizational culture also puts emphasis on the development of human resources to maintain a higher level of performance and consequently enhanced competitive advantage .