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Cultural Mythology

Choose a particular cultural mythology (like conspicuous consumption (Links to an external site.), the American Dream (Links to an external site.), counterculturalism, (Links to an external site.) etc.) and show how several ads from a variety of industries perpetuate or deconstruct that myth. Consider these questions when you are developing your argument: Do some of the ads perpetuate the myth while others deconstruct it? Are there differences between how they perpetuate or deconstruct the myth? What stereotypes (about race, class, gender, sexual orientation) are the ads perpetuating or deconstructing? How is this mythology and/or the presentation of this mythology similar or different than from ads of the past?