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Creating a Strategy for Marketing a Service


Choose a service, write a 2–3-page marketing communication plan. Discuss digital tools and  what other communication tools you would use in the plan.



In your assignment, complete the following:


Assess segments of a marketing plan for a service. Be sure to address and explain:

Your target market for your service.

The appeal you expect to use for your plan.

Your product, price and distribution strategies as part of your plan.

Compare how creating a marketing plan for a service is different from how you might create a plan for a tangible product.

Explain your strategy to incorporate ethics into your plan to ensure the building and sustainment of long-term relationships.


Your paper should meet the following requirements:


Written communication: Must be free of errors that detract from the overall message.

Resources and citations: Format according to current APA style and formatting guidelines.

Length of paper: 1800 words, double-spaced pages, not including the title page or the references page.

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