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Concept of strategic alternatives and strategic alternative bundling

Strategic intent is an important aspect of maintaining or improving market position and market share. Week 3
looks closely at strategy and the concept of strategic alternatives and strategic alternative bundling. For this
discussion, identify and define the various types of strategic alternatives and how the process of bundling might
help or harm the strategic motivation of the organization. What is the goal of strategic bundling?
Research the technology company Lenovo. Summarize the history of the organization. Define their current
market position and market share. Describe what type of strategic alternative helped to facilitate their current
market position. What strategic alternative might the organization use for future growth and improvement?
Resource:
Abraham, S. C. (2012). Strategic management for organizations. Retrieved from https://content.ashford.edu