For this assignment, you are required to compare the ACHE and AHIMA code of ethics and then review a brief case study from healthcare marketing.

A case study that involves ethical decision-making in relation to ethical behavior and conduct. Prompt: Complete the module three worksheet by addressing the following elements
The codes of ethics: Access the webpages American College of Healthcare Executives (ACHE) code of ethics and the American Health Information management association (AHIMA) code of ethics. Compare the code of ethics from these two organizations, what do they have in common? In what ways are they different?
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Ethical decision making: To begin,m review the scenario from exercise 1 in chapter 4, then using one of the ethical decision-making models from chapter 4 of the book to explain how you would address the issue in the scenario. In your position, as a marketer in a hospital do you think doctor Gray’s Facebook page is an issue that warrants your attention? why or why not? Please explain in detail. Four quadrants model: Review the four quadrants model presented in exhibit 4 and then define the scenario based on the model. Explain the reasoning behind your explanations. How do you think the AMA policy about the physician and the use of social media as summarized on page 52 related to doctor Gray’s case Facebook page?
Role of the healthcare marketer: What do you think is the ultimate role of the healthcare marketer in relation to ethical behavior and conduct?

The American Health Information Management Association, AHIMA code of ethics is formulated for controlling the ethical behaviors of members and non-members who are obliged to undertake health information management. The code of ethics’ main purpose is to strengthen and improve the provision of quality care in the healthcare sector. AHIMA Code of ethics has si major purposes, promotion of high standards of health information management practices, summarizing the code ethics and principles that show the core values of the healthcare professional, formulate a set of ethical guidelines and principles to be adopted in the decision-making process, develop a professional framework for resolving various uncertainties and professional conflicts that may arise in line of business. Mentoring practitioners that are new in the field of health information management and offering professional judgment on the issue of health information management.

The major principle of the AHIMA code o ethics is to advocate and uphold the consumers’ rights and needs to privacy and confidentiality. The use of health data and their disclosure should be done with the knowledge that consumers’ rights to confidentiality must be upheld. preservation, protection and securing the health information of a patient is another principle of the AHIMA code of ethics. It is important that healthcare practitioners use technology and patient data in a way that is ethical and that protect the privacy and confidentiality of the patient.

ACHE code of ethics was first established in the year 1941. The code ethics has since undergone a number of evaluations resulting in a more refined code of ethics that governs the behavior and actions of health care professionals in different settings. The code of ethics’ main purpose is to serve as a guide for members to control and monitor their behavior in the provision of healthcare services.