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Cheesecake Factory

Paper details:

Part one: Chapter 11
For the same company(Cheesecake Factory ) selected above: What do you perceive to be the core competencies, distinctive competencies, and competitive advantages of the organization (Cheesecake Factory)? Support your comments with information from the annual report (e.g., the MD&A section) or other research (hint: Googling the company name and “history” can be helpful).
This paper should be approximately 2-2 ½ pages (Times New Roman, 12 font, double-spacing) with appropriate citations. Grading will be based on the thoroughness and thoughtfulness of the discussion, which is expected to include some research, and the quality of the writing.

Part two: Chapter 12
Something new: Based on items presented by management in the MD&A, discuss measures the company (Cheesecake Factory) has taken to manage costs, create efficiencies, or improve business processes.
This paper should be approximately 2 pages with appropriate citations. Grading will be based on the thoroughness and thoughtfulness of the discussion, which is expected to include some research, and the quality of the writing.

Part3: Chapter 13
Either: (a) Conduct a search and obtain a Strategy Map for Cheesecake Factory and provide an analysis of the map and scorecard (as before), or (b) using the original company(Cheesecake Factory )above, attempt to construct a Strategy Map for the company and discuss your logic. Include some comments on performance measures.
Grading will be based on the demonstrated comprehension of the strategy map and balanced scorecard elements and the quality of the writing (length: approximately 2 pages). Submit a Word document with embedded images or separate attachments. // I attached the class’s out line for these chapters to help you know what these chapters are talking about ….the paper should describe how Cheesecake Factory organization works by connecting to those chapters.

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