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Case Study: Analysis Aspire Food Group: Marketing a Cricket Protien Brand

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Please Answer the following questions :

Question 1: Assess Exo’s brand equity (consumer awareness, quality, loyalty, and unique brand associations). Compare and contrast Exo’s brand equity with that of Aspire Aketta brand?Question 2: As Aspire’s CEO, how would you position the newly acquired Exo brand? Which consumer segments are most attractive? Consider the competition when formulating it.
Question 3: Based on Exo’s positioning, what is the appropriate marketing mix (e.g., product, price, promotion )?