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Big Data Analytics a focus on HomeAssistant company

Big Data means a large chunk of raw data that is collected, stored and analyzed through various means which can be utilized by organizations to increase their efficiency and take better decisions. This data can be of different content including customers’ information, stakeholders’ views, economic situation or even changes within the industry.


The Big data analytics technologies and techniques provide a means to analyze data sets and draw conclusions about them which help organizations make informed business decisions. The big data technology offers entrepreneurs an opportunity to gather, store and apply large amounts of information in their database. Unlike the conventional system where data was limited to a given size based on a company’s server storage capacity, this technology provides a limitless data management opportunity. It is dues to this reason that almost all the major companies have adopted it in their enterprise workflow management system.

The major importance of big data does not revolve around how much data a company has but how a company utilizes the collected data. Every company uses data in its own way; the more efficiently a company uses its data, the more potential it has to grow. According to (4) different analytics tools can be adopted to make the big data sourcing and management highly efficient. Techniques such as Hadoop and Cloud-based Analytics can be used in the collection and storage of the data to accomplish maximum savings on the costs. Time reductions in the data collection and management process can also be attained through the use of high speed tools like in-memory analytics to assist in the identification of identify new sources of data which helps businesses analyze the data immediately and make quick decisions based on the learning.

The resulting big data has significant implications on the business management process. New product development, a proper understanding of the business market and management of the company’s online reputation are some of the business activities that can be addressed based on the data collected. By knowing the trends of customer needs and satisfaction through analytics you can create products according to the wants of customers. Also, by analyzing big data you can get a better understanding of current market conditions. For instance by analyzing customers’ purchasing behaviors, a company can find out the products that are sold the most and produce products according to this trend. Control of online reputation can be attained when through sentiment analysis of the big data. This aids in a proper understanding of the customer feedback and issues that can be easily addressed to ensure the company preserve a good reputation all through its stages of operations. Big data is thus essential in influencing the business decisions of a company.

The adoption of big data analytics by Home Assistant will ensure the company makes vital decisions to positively influence its performance in the industry. The IoT requires a proper branding and provision of services and/or products that will meet the needs of the customers. With the many players that have developed a strong brand name over time, HomeAssistant needs to build a strong brand name and image in the minds of its customers as well as focus on the provision of quality products that will meet their needs and expectations.

The data and information resulting from the analytics will play a significant role in influencing the decision of the company in reference to brand alignment. The company will be able to know the needs and desires of the customers, through the analytics, and thus in their marketing communication showcase product features that are acceptable to the customers. This approach will not only attract more customers, but will result in the positive representation of the brand in the minds of the consumers.