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” “Apple: What’s Next?”

Read the ” “Apple: What’s Next?”
And answers these questions:
1. How did Apple’s introduction of the iPhone in 2007 lead to its success over its
main competitors? Think about which industries it has disrupted and how.
2. What are some of the challenges facing Apple today? What should Apple do to
address them? Be specific.
3. Apply the three-step process for developing a good strategy (diagnose the
competitive challenge, derive a guiding policy, and implement a set of coherent
actions) to Apple’s current situation. What recommendations would you offer
Apple to outperform its competitors in the future? Be specific.