Assignment focus to analyse the external environment of chosen company – any company in Singapore.

Description of company, the nature of its business and any relevant facts – 200 words

Provide PESTEL anaylsis of the company (include all factors; describe the factor and how it affect the company) – 600 words

Porter’s Five Forces anaylsis of the competitive’s environment (include all five forces, describe the force and how the company’s market environment is affected by the force) – 600 words

List min 4 strategic recommendations you believe that the company could enact to avoid problems uncovered from the Porter’s or PESTEL analysis – 400 words

Provide general conclusion of current state of the company and its operating environment – 200 words

Minimum 10 different sources – APA referencing

2000 words+- 10%