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Advertising Policies

1. Go to the website for Advertising Age at adage.com, and read a current article to summarize in your own
words. Write a two-sentence summary, and be sure the summary stresses what the article has to do with
advertising. (Some articles may be about media trends or advertising personnel moving from one agency to
another, so avoid these.) Along with your summary, state the article’s date and headline. People who are not
subscribers to Advertising Age can see only a limited number of articles (usually seven) per month, so if you
become interested in articles you are not going to write about, read them after you read the one for this
assignment.
2. Now go to the site for Adweek at adweek.com, and read a current article to summarize in your own words.
Write a two-sentence summary, and be sure the summary stresses what the article has to do with advertising.
(If it has nothing to do with advertising, find another article to summarize.) With your summary, state the
article’s date and headline.
3. Look at the overall content (not just the content of the articles you summarized) of Advertising Age and
Adweek, and then write two sentences or more about which one of these two websites you think people who
work in advertising would find more interesting and why.