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Monthly Archives: February 2020

Discuss the possible diagnoses and potential underlying pathologies

Possible diagnoses and potential underlying pathologies for the following case

Discuss the possible diagnoses and potential underlying pathologies for the following case. These should be related to symptoms (both presenting symptoms and other symptoms the patient may have). Based on their given presentation, what further information would you obtain from the patient and what other signs would you look for? Explain your choice of differential diagnoses, outline the management
and referral options for all your possible diagnoses, and discuss the best examinations and clinical investigations needed to establish a diagnosis, based on the current evidence.

Scenario: Mr.Cooper

Mr Cooper, a 55 year-old banker, presents to your clinic with central low back pain of 2-weeks onset. On further questioning, he reports an associated ‘deep’ pain in the central abdomen but he finds it difficult to localise. His wife is present and tells you that she thinks his eyes appear to have had a yellowish pigmentation for the past week or so. He also complains of progressively increasing itchiness
of his skin. He has always been fit and well but has smoked 15 cigarettes a day for the past 30 years and
drinks in excess of 20 units of alcohol a week.

Rationale for assessment design:
The essay is designed to test your ability to recognise signs and symptoms and to relate them to possible pathologies. Once a differential diagnosis list is established, it aims to challenge your knowledge of the possible pathological processes and their management options including referral.

Assessment information:
The Essay must be handed in by the submission guideline via the requested channels as described in the next section 7.0.
It is recommended that you refer back to the core textbook and your lecture notes whilst writing the essay. You are also strongly encouraged to make the most of the learning resources outlined in 9.0 below, particularly with regards scientific referencing methodologies.

Assignment Presentation Guidelines
Written submissions must follow a standard format:

Margins: standard (default setting), but not less than 2cm
Font: Arial 11
Spacing: 1.5 lines
ID: use the ‘view’ ‘header & footer’ options to insert your ARU candidate number at the top of each page. Insert the page number, and module title, at the bottom. NEVER INCLUDE YOUR NAME or any means by which someone can identify you.
Cover page: a template will be issued which MUST be used; it will be on Google Drive.

Word limit: 2000 words maximum

Paper copy: on 80gsm white paper, single sided, stapled ONCE in the top left corner.
Electronic copy: a single PDF or word file must be uploaded through TURNITIN, with the title of the file as your STUDENT NUMBER followed by the name of the module. If you do not achieve this, we may not log the work as yours. Do NOT include the Cover Page.

Word Limits
A written assignment must not exceed the maximum word limit set for that assignment. Students are required to enter an accurate word count on the Cover Sheet. Any Cover Sheet which does not contain an accurate word count is not accepted.
Any assignment exceeding the word limit is penalised.
In determining the text to be included within the maximum word limit, the following items are excluded:
 Abstracts
 Indented quotations (of more than 50 words)
 Tables
 Figures
 Diagrams
 Footnotes/endnotes used for reference purposes and kept within reasonable limits
 List of references and/ or bibliography
 Appendices

Person-centred care in contemporary Australian health settings

Setting the scene
Joan Williams is an 88-year-old who, until 2 weeks ago was living alone in her flat in Echuca an area of regional Victoria.
Joan had managed very well on her own with family support and by reducing her daily activities. She is now quite frail, very tired and with advanced scoliosis which affects her mobility and increases her falls risk. Joan did not want to go to a nursing home as she is afraid of making new friends who she knows she will lose. She also loves watching T.V until midnight and sleeps until midday. Joan has now been in the nursing home for 8 days in a single room.

Part A (20%) 500 words

• Search and use a minimum of 10 quality peer reviewed references
• Develop a one-page overview of Part B of your essay
• Introduce the general topic of your essay in an interesting way.
• Give background or context which gives relevance to your discussion points. Ensure you support your discussions with recent, relevant peer reviewed journal articles.
• List subtopics/themes to indicate the order of discussion to follow (each theme mentioned in the introduction, is addressed in the same order in the body).
A brief definition may belong in the introduction. Keep all information relatively general (no detailed evidence until Part B).
List the 10 references in the body of Part A
The 10 references that you have chosen for Part A are to be listed at the end of the discussion using the APA 6 Referencing style.

Part B (45%) 1500 words (to be submitted once you have received and read the feedback from Part A)

• Introduction (approximately 100 words)
• Define & discuss the concepts of person-centred care in contemporary Australian health
settings (500 words)
• Choose one of the legal and ethical concepts from the list below.
o Autonomy
o Beneficence
o Non-maleficence
o Justice
• Provide a short discussion of the definition of your chosen concept and provide one example, with references to support your ideas, of how the Registered Nurse can deliver ‘person centred care’ for Joan (500 words). Remember to use an academic paragraph structure.
• Using the evidencefrom the research you have found describe the application of one of the 7 Standards of Practice, Registered Nurses’ deliver when caring for Joan Williams, as she adjusts to moving into a Nursing Home.(approx 500 words)
• Conclusion (approximately 100 words)
• Select one of the following 7 Nursing Standards for Practice to discuss.

The Registered nurse standards for practice consist of the following seven standards:
1. Thinks critically and analyses nursing practice.
2. Engages in therapeutic and professional relationships.
3. Maintains the capability for practice.
4. Comprehensively conducts assessments.
5. Develops a plan for nursing practice.
6. Provides safe, appropriate and responsive quality nursing practice.
7. Evaluates outcomes to inform nursing practice.
Document is available via the following link:

Assignment instructions
• Use headings for part A & B
• Include an introduction and conclusion (the word limit of your total essay must remain within
+ or – 10% of 1500 words = 1350-1750 words)
• Write in third person tense
• Referencing APA version 6.
• Suggestions for minimum of 10 quality references, for example:
o 2 credible websites
o 2 government organisations
o 6-7 peer reviewed journal articles
o 1 text book
• Resources available to assist with this assessment task: Peer Learning Advisor (PLA); Studiosity; Achieve@Uni
• For Part B it is suggested you review the Nursing and Midwifery Board of Australia (NMBA) Registered Nurse Standards for Practice, the Code of Ethics for Nurses, the Code of Professional Conduct for Nurses and the National Safety and Quality Health Standards (NSQHS), standard 2, ‘Partnering with Consumers’ as a foundation for your discussion.
• Dot points are not to be used.
The focus of the essay topic is on concepts and implementation of a person-centred approach. You should not define and research scoliosis. This information is to paint a picture and allow you to apply concepts of what might be a feasible person-centred approach for Joan.

Performance measurements and their benefits within the German service sector

The purpose of the introduction is to frame the piece of work so that the reader is brought into that space. It should catch the reader’s attention, set up and outline the problem to be investigated, provide a taster of the results and then provide a short map of the piece of work.

A useful structure for doing this is the 5Ps:

• Proposition – this is your overarching statement that catches the eye and brings the reader into the subject area that you are going to talk about – kind of a bold statement on the state of the field.

• Problem – this points out what is wrong with the proposition and is actually what you are going to investigate with your research. This is kind of the justification for doing the research and creates the analytical imperative that you need.

• Proposal – this is how you ‘propose’ to solve the ‘problem’ that you have set-up in the previous paragraph.

• Pre-empt – this is taster of what you have found.

• Process – this is a map of the dissertation.

Now once the introduction is written the 5Ps titles should be removed as they are just ‘scaffolding’ to structure the work. Also the length of the introduction will vary depending on the nature of the piece of work but should be around 5% of your total word count so between 500 and 700 words.

Example 1

Since the influence of Japanese management practices came to the fore in operations management in the 1980s, lean thinking has been receiving significant ongoing interest. Tracing its origins to the Toyota Production System (Womack and Roos) lean production is a highly efficient approach based on a series of practices, at the core of which, is the focus on eliminating waste. A lean philosophy embodies a customer driven “pull” approach, meaning the customer need or order is the trigger to start the production process. This is particularly relevant as current operations strategy responds to the era of fast paced innovation, mass customisation and superior customer response.

While the lean philosophy has rightly stimulated significant interest in many production and service organisations, it is unclear whether all elements of the lean approach can work in all conversion processes. There are a number of examples where the rush to implement lean, driven by a desire for efficiency and eliminating waste, have ignored some important considerations, particularly around its compatibility with other organisational change initiatives.

To address this issue, this paper will investigate how the key principles and tools of lean can be applied as part of a larger organisational change initiative. This research will be carried out within the existing Edison bottling facility. In particular it will investigate what tools could be implemented and what challenges or difficulties might be anticipated with implementing lean thinking.

This work finds that broadly Lean thinking has application within this context as the high volume, low complexity nature of the work utilising semi-skilled employees is the ideal application for the simplicity and involvement that Lean brings. Etc., etc.

This dissertation will begin by discussing the nature of Lean, including its history and current use, before describing the research undertaken. It will go onto present and discuss the findings before drawing conclusions on the utility of lean in this context.

Example 2

Unable to compete with low-cost economies, especially in labour intensive industries (Li and Qian, 2009), it has been proposed that manufacturers within developed countries need to reposition themselves so that they are no longer reliant on low-cost operations and efficient economic infrastructure for success (BERR/DIUS, 2008; Porter and Ketels, 2003). As a consequence of this there has been much written that encourages manufacturers to reposition themselves and move towards high-value manufacturing (HVM) (Martinez et al, 2008). It has been suggested that in order to be a high value manufacturer firms have to shift their activities beyond what is traditionally viewed as production. In other words they need to recognise that ‘manufacturing is no longer the simple production of goods for one-time sale but is now a complicated network involving many high-value but sometimes less tangible activities’ (Technology Strategy Board, 2008: p3).

However despite the abundance of rhetoric it is clear that very little work has been done to gain an understanding of the changes in the operational activity taking place within manufacturing firms to move them to this high value mode of operation. So while it is generally accepted that competing on cost alone is becoming more difficult for manufacturers in higher cost economies, the nature of HVM activity is less well defined. This is summarised nicely by Neely’s proposal that, ‘whilst HVM is popular with policy makers and academics, there is little empirical evidence exploring whether it is being adopted in practice’ (2008: p103).

Therefore to address this gap in understanding this research has investigated the adoption of HVM practice within Scottish SMEs. There are two overall objectives; firstly, to explore how prevalent HVM is in Scottish SMEs; and secondly, to define in detail how HVM is being put into practice and therefore creating competitive advantage.

In meeting these objectives this paper will contribute in three ways; first, it will provide empirical evidence of how companies in developed economies are changing their scope of activity to remain competitive: second it will identify if this scope of activity fits with current understandings of HVM; and third, it will add clarity to the operational, as opposed to the strategic and the economic, aspects of the debates on HVM. This research should therefore be of interest to manufacturing companies, support bodies mandated to grow manufacturing activity and academics currently investigating HVM.

This paper begins with a literature review to develop a clearer understanding of what has been written about HVM; it then presents new empirical research looking at the extent to which manufacturing SMEs in Scotland are moving towards HVM, and how their internal activities are changing. Finally it synthesises the research findings with the literature in order to develop a clearer picture of how HVM adds to competitive advantage.

Business level and corporate level strategy

This template is provided to help you meet the assignment requirements.
This page should NOT be submitted with your assignment, as it is not part of an academically written paper. Note the “Clarity, writing mechanics, and formatting requirements” section of the grading rubric.

• Read the explanations provided in the template for each section of your paper.
o The explanations are in blue font below.
o You should have already read the assignment instructions in Blackboard.
• Type your response to each of the assignment requirements within the designated sections.
o Each assignment requirement is identified using a section Heading that is in black font
o DO NOT add extra spaces between sections.
o DO NOT change the margins.
• You are required to have a heading for each of the sections in your paper.
o The required headings have been provided for you.
o DO NOT delete, alter, or add anything to the section Headings.
o DO NOT type the assignment instructions into the sections.
• After typing your responses, change the font color to black and make sure it is not in bold.
o Be sure to change the font color on the title page to black after typing your name, professor’s name, and date.

• Everything in blue font below should be deleted and replaced with your responses.
• DELETE this entire page before you submit your assignment to avoid losing points.
• The assignment is due in week 8. Late submissions negatively impact your grade.
• Use the same public corporation you used for assignments 1 and 2.

• Include at least 6 full and complete academically written pages that address the requirements. The title page, this instruction page, and the source page do not count.

• Use at least 3 quality sources, one of which MUST be the course textbook.
• Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words.

Write your introduction to this 6-page paper here. Include one (1) paragraph (not more than 6 lines of text) that explains what your paper will discuss. Much of your introduction may be taken from the assignment instructions (in your own words). Read all assignment resources to understand what should be included in your paper. Be sure to review the assignment instructions in Blackboard, the grading rubric, and relevant course announcements to understand the requirements. Do not exceed 6 lines of text in this introduction. There should be no direct quotes in this section. After reading these instructions, replace this blue text with your introduction and change the font color to black.
Business-Level Strategies
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm. You will also need to determine whether or not you judge this to be a good choice (Note: in this step you need to choose and write about only one (1) business-level strategy from the text book (not Google). Hint: See Figure 4.1 in the textbook. Include a thorough justification for your choice that is backed by facts and sound judgement. For background, be sure to research and explain the industry in which your selected corporation operates. You could also briefly (1 – 2 sentences) define the business-level strategy (cite your sources) you are writing about using the textbook/Learn, as an introduction to your analysis. Read Chapter 4 in the course textbook. Review the Week 4 Learn video/Lecture for supporting content. Your response here should demonstrate that you understand the key concepts regarding the selected business-level strategy and can apply them to a real-world corporation. Keep in mind that this is a 6-page paper and as such your analysis should thoroughly address the concepts discussed in the course. Avoid unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ – 2 pages of well-constructed, in-depth analysis in this section.
In this section, you could research and identify the core competencies your chosen firm uses to implement its business-level strategies and discuss their effectiveness. You could also demonstrate from your research how the firm uses its core competencies to create and sell its products in the marketplace. Consider the actions & choices your firm has made to compete in individual product markets. Review Chapters 4-9 for specifics on the business-level strategies. Your response should clearly identify the one business-level strategy from the textbook that you think is most important to the long-term success of the corporation. Your response must also include a clearly stated and justified judgement on whether that strategy is a good choice. Include enough content and depth to demonstrate a thorough analysis of your selected corporation’s business-level strategy. Remember that this is a 6-page paper and as such, you will need to dig deep. After reading these instructions, replace this blue text with your analysis and change the font color to black.
Corporate-Level Strategies
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm. You will also need to determine whether or not you judge this to be a good choice. (Note: in this step you need to choose and write about only one (1) corporate-level strategy from the text book (not Google). Hint: See chapter 6 in the textbook. Include a thorough justification for your choice that is backed by facts and sound judgement. You could also briefly (1 – 2 sentences) define the corporate-level strategy (cite your sources) you are writing about using the textbook/Learn, as an introduction to your analysis. Read Chapter 6 in the course textbook. Review the Week 6 Learn video/Lecture for supporting content. Your response here should demonstrate that you understand the key concepts regarding the selected corporate-level strategy and can apply them to a real-world corporation. Keep in mind that this is a 6-page paper and as such your analysis should thoroughly address the concepts discussed in the course. Avoid unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ – 2 pages of well-constructed, in-depth analysis in this section.
Your response should clearly identify the one corporate-level strategy from the textbook that you think is most important to the long-term success of the corporation. Your response must also include a clearly stated and justified judgement on whether that strategy is a good choice. Include enough content and depth to demonstrate a thorough analysis of your selected corporation’s corporate-level strategy. Remember that this is a 6-page paper and as such, you will need to dig deep. After reading these instructions, replace this blue text with your analysis and change the font color to black.
Competitive Environment
Analyze the competitive environment to determine the corporation’s most significant competitor (this will require research outside of the course material). Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice. Hint: read chapters 1 – 10 in the course textbook as they provide a solid background for this section. Review the Week 1 – 8 Learn video Lectures for supporting content. Remember that this is a 6-page paper and requires a thorough competitive analysis. Strive for about a 1 ½ – 2 pages of well-constructed, in-depth analysis in this section. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your analysis and change the font color to black.
Market Cycles
Determine whether your choice from Question 3 (Competitive Environment section above) would differ in slow-cycle and fast-cycle markets. It would be a good idea to briefly explain what the slow-cycle and fast-cycle markets are from the textbook (cite your sources) as a short introduction to your determination. Hint: read Chapter 5 in the course textbook. Remember that this is a 6-page paper and therefore each section requires a thorough response that demonstrates your understanding of key concepts covered in the course and your ability to apply them to a real-world corporation. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your response and change the font color to black.

Graphical method of aggregate planning

In the Module Overview, we stated that an “aggregate plan will include the quantity and timing of production for the intermediate future (typically 3-18 months ahead).” Some factors such as demand, pay rate, and the ability to use overtime or subcontract some of the production must be taken into consideration to keep the total cost of production as low as possible.
You have been asked to build the aggregate planning schedule for your factory for the next six months and to determine the best option.
This chart provides the variables and cost for each variable.
Variables Cost
Inventory carrying cost $6 per unit per month
Subcontracting cost $25 per unit
Average pay rate $12.50 per hour (8 hours per day)
Overtime pay rate $18 per hour (above 8 hours per day)
Labor-hours needed to produce one unit 1.5 hours per unit
Units per day produced 50
Beginning inventory 0
Planned ending inventory 0
Lost sales per unit $100
This chart provides the demand for the product and the number of production days per month.
Months Demand Production Days
January 1200 22
February 800 18
March 600 21
April 1500 21
May 1400 22
June 1300 20

STEP 1: PREPARE YOUR AGGREGRATE PLAN (TAB 1) – Use the Excel OM Aggregate Planning spreadsheet and the data to prepare your aggregate plan. Produce a graph of your plan. The intent is to use a level strategy (or level scheduling) with no overtime, no safety stock, and no subcontractors.
Hint 1 – Need to consider that it takes 1.5 hours to produce a unit when determining your cost per unit for average and overtime pay.
Hint 2 – To determine regular time production, you need to multiply the units per day produced by the number of production days.
STEP 2: UPDATE YOUR AGGREGRATE PLAN USING OVERTIME (TAB 2) – In the plan produced in Step 1, the production rate did not meet the total demand. If you were able to use overtime to meet the shortfall, what would your aggregate plan look like?
Use the Excel OM Aggregate Planning spreadsheet and the data to prepare an updated aggregate plan.

STEP 3: UPDATE YOUR AGGREATE PLAN USING OUTSOURCIING (TAB 3) – Instead of paying overtime, you might be able to outsource the shortfall in production. Use the Excel OM Aggregate Planning spreadsheet and the data to prepare an updated aggregate plan using outsources instead of paying overtime.

STEP 4: SUMMARIZE – On a fourth tab of the spreadsheet, summarize your cost and determine which of the three options produces the lowest overall cost.

The integration of Christianity and Psychology

Description: This assignment requires you to use empirical research to evaluate and explore an area of interest (Personality) within the realm of integrating Psychology and Christianity.

Purpose: Throughout this course, you have been learning the importance of integration and building upon a topic of your choosing (Personality) via the annotated bibliography. You will now be synthesizing the information learned into a focused research paper demonstrating both the conceptualization of integrating Psychology and Christianity, and practical research being done currently.

1. Include a title page, abstract, references page, and 8 pages of content.
2. Use Times New Roman 12-point font, double spacing, and 1” margins.
3. For the introduction, be sure to set up the importance of this particular topic, situating it briefly in context. At the end of the introduction should be a thesis statement that guides the following synthesis of research.
4. For the body, be sure to include an overview of the how this topic intersects integration of Psychology and Christianity, empirical details of this topic, themes, etc. You will then synthesize the findings into a coherent narrative.
5. For the conclusion, summarize your analysis and note the practical implications/applications. Note areas of further exploration that will be important to study.
6. Avoid first and second person pronouns and be sure to use past tense when describing completed research.
7. Current APA format must be followed.

Obesity in adolescents

Work on the following case study on obesity in adolescents and respond to the presented questions

Case Study

Gene is a 13 year-old boy who has been diagnosed by his pediatrician as being obese. It has been determined that the cause of his obesity is due to eating more than is needed. Both his parents are overweight, and his two siblings are also overweight. Gene appears to have inherited an obesity gene from his parents. A physical examination has revealed that he has hyperthyroidism and Cushing’s syndrome. It has been observed that Gene has negative self-image and he is disinterested in exercise and he is more sedentary and socially isolated. In addition to his aforementioned health problems, he also has hypertension, knee and back problems.
Untreated, obesity can continue throughout adulthood; and parents of obese adolescent often find themselves unable to help their children. Despite many therapeutic approaches, obesity is one of the most difficult and discouraging problems to treat, and long-term success rates remain low. School is an appropriate place for specialized nutritional and exercise programs, but few such programs exist. Surgical approaches to reduce stomach size are reserved for the severely obese. Reduced caloric intake on a well-balanced diet and increased physical activity may be helpful. Permanent changes in eating habits should be encouraged through psychological support.
Gene, with the support of his parents and encouragement from his physician is determined to do something about his obesity. He has started exercising on a regular basis and is watching very carefully his caloric intake. He is very conscious of the potential health benefits and therefore is determined to succeed in shedding his excess weight.
1. How common is adolescent obesity in the United States?
2. What are the current goals and focus for nutritional treatment of adolescent obesity?
3. What are health complications associated with adolescent obesity?
4. What behaviors associated with increased risk of being overweight would you look for when assessing Gene’s and his family’s diets?
5. Identify specific physical activity recommendations for Gene.
6. Gene’s parents have asked you about using over-the-counter diet aids, specifically Alli (orlistat). What would you tell them?
7. Gene’s parents ask you about gastric bypass surgery for Gene. What are the recommendations regarding gastric bypass surgery for the adolescent population?
8. What support groups are available for obese adolescent patients and their family members? National? Local?

You should have at least one primary research article from a peer reviewed journal that supports your answer to questions 2, 3, 4, and 5. You are welcome to use any of the articles that you used for the annotated bibliographies and population profile to support your answers. If answers to any or all of these questions are not available in your own or your colleagues research, you are responsible for finding the answers to the questions in additional primary peer reviewed journals/research or credible websites (.org or .edu). Blogs, Wiki’s, .net, .com, etc. are not accepted sources of information.

Sources are highly relevant, accurate, and reliable and add to the strength of the paper; and are effectively referenced and cited throughout the paper.
Paper is well written and clear using APA guidelines and standard English characterized by elements of a strong writing style.

Paper is error free from grammar, punctuation, spelling, usage, or formatting errors.
Responses to each question must:
● Present accurate and detailed descriptions of the problems and issues addressed/identified.
● Are descriptive, are compelling and insightful; providing a thorough and effective response.
● Identify and demonstrate a sophisticated understanding of the main issues/problems of that question.
● Clearly and accurately describes the unique perspectives of the identified population in the case.
● Make appropriate, insightful, and powerful connections between the issues and problems in the case and relevant theory and empirical data; effectively integrates multiple sources of knowledge with case information.
● Effectively weighs and assesses a variety of alternative actions that address the multiple issues central to the case.
● Propose detailed plans of action; action plans are realistic and contain thorough and well-reasoned justifications.

-Here are your specific directions on this case study-

1.) This is a case study assignment so please make sure each question is written in as much detail as possible, and each with at least 5 or more sentences if possible explaining the answer deeply. Must be formatted to APA 7.0 standards and format)
2.) This case study is primarily based on a previous primary research article that I’ve used in previous assignments. I will attach the list of articles that you can use to answer the questions. It’s possible to use other primary research articles but only use those if the ones I provide don’t answer the questions. Remember to follow paper guidelines of what you can, and cant use. Any article sources used need to be original primary research articles from credible sources only. Also its possible to use credible websites, but please make sure they are from only (.org or .edu) sources only. If you have any questions regarding this or have trouble finding articles please let me know. It is crucial that all the sources used are original primary research articles that are relevant to the topic. Thank you.
3.) I will attach articles that you should look towards first when answering the questions. Thanks
4.) May be helpful:
Use Library Guides – Health Statistics – The following sites are recommended for basic and advanced health statistics in Florida, the United States, and worldwide:
Agency for Healthcare Research & Quality (AHRQ)
Data sources examining healthcare disparities, usage, funding, and accessibility. Provided by AHRQ, a division of the US Department of Health and Human Services.
Centers for Disease Control and Prevention (CDC) FastStats
The best initial place to find data on diseases in the United States.
County Health Rankings
Interactive website with detailed health statistics for every country (or equivalent) in the US. The ability to compare county rankings between health outcomes and health factors is valuable. Supported by the University of Wisconsin and Robert Wood Johnson Foundation.
Florida Department of Health : Statistics & Data
Health, environmental, population, and vital statistics from the Florida Department of Health.
Florida Regional Planning Council
Health Planning Council of Southwest Florida
Health Resources & Services Administration Data Warehouse
From a branch of the US Department of Health & Human Services. Focuses on federal (HRSA) grant data,
healthcare systems, and shortage areas. Searchable by zip code.
National Institutes of Health
Office of Economic and Demographic Research
State Health Facts
Sponsored by the Kaiser Family Foundation. Statistics and maps (US only) on health insurance coverage, health spending by state, and provider/service use.
Southwest Florida Regional Planning Council
United States Census Bureau (by state/by county/by geographic region)
World Health Organization: World Health Statistics
Annual report from the WHO. Click on “country statistics,” “data repository,” and “map gallery” for additional information.
5.) -What not to do-
Blogs are not a credible or reliable source of information. These days, everyone is a blogger. Every business, group and individual have something to say and they can say it (their opinion) on their blog. Blogs are outlets for personal opinions and personal ideologies. Blogs are written without restrictions and there is no peer review before publishing. Blogs are subjective and are often inaccurate and should not be used for academic purposes.
.com (company website) is not a credible or reliable source of information. These days, every company has a website. Every company wants you to visit their site and use their product and information. Companies use personal opinions and personal ideologies to drive consumers to their websites. Company websites are written without restrictions and there is no peer review before publishing. Websites ending in .com should not be used for academic purposes.
Wikipedia or other Wiki’s can never be considered as a reliable source of information since it can be edited by anyone (therefore it is non-credible website). can never be considered as a reliable source of information. IO stands for Indian Ocean. Internet Country Code Top Level Domain (ccTLD) for the British Indian Ocean Territory. This is a privately owned site ( a UK private company) and is not vetted for accuracy, reliability, or a source of credible information. Do not use international/foreign sites and information for a US population profile.

The Do’s and the Do Not’s for your Case Study:
• DO NOT use the research already available on the Healthy People 2020 Website.
• DO find a journal article that addresses your project topic and age group that meets this criteria:
o US Journal
o Peer Reviewed
o Primary Research or Empirical
o Published within the last EIGHT (8) years 2010 – 2018.
o DO NOT use REVIEW articles, analysis, meta-analysis, editorial, book reviews, letters to the editor, or commentary, etc.
o Articles that are NOT from peer reviewed journals will receive an assignment grade of zero.
o Foreign journals (not from the US) will receive an assignment grade of zero.
o Journals over eight (8) years old will receive an assignment grade of zero.
● Use health care and professional language, terms, concepts and vocabulary reflective of a level 4000

● Census data over 3 years old will not be accepted and if used will have an automatic -10 point deduction.

● Do NOT use population information already found and used on the Healthy People 2020 site.

Business System Management

You are required to write a report. Referenced using Harvard format and presented in a format suitable to be presented to the two directors of the company detailing the current business system in use and how it impacts on the current organisational structure and external business factors.

The current organisational structure and systems are described below in the scenario, any details that are not fully stated in the scenario that you consider necessary to be able to write the report should be made and stated.

Submission of the report is through Turnitin by the stated submission date

LO1 Evaluate the contribution of business systems to organisational performance

LO2 Analyse the internal and external factors which have an impact on systems and processes


“Mo’s Meals” is a small company, providing prep meals, the company has been in operation for the last 4 years. They have enjoyed a significant rise in orders and profit in the last two years but are now getting towards the limit of capacity for their current organisational structure and systems. They work very closely with numerous catering companies as well as supermarkets and are starting to have to turn away some orders due to their inability to supply the goods within the timescale required by clients.

Their current organisation and systems have been in place since they started when the company was founded and had a total of 8 employees, they have since expanded and now employ 20 people and are looking to expand further. The Managing Director runs the production and packaging side, which employs 12 cooks and assistants. The Finance Director manages the admin side, which also includes delivery and logistics and employs 8 people who tend to perform all the required functions dependant on demand.

In the current system, the orders come into the admin section by phone and email, they are then transferred onto the company order forms which are in triplicate. The top form goes to the production section, the middle form goes to accounts and the bottom form stays in admin. Production will collect the forms as and when they have time, which can be as infrequent as once a week. They then see how the order fits in with their production schedule and mark up a wall planner with the required deadlines. The required raw materials are identified for the orders received and the delivery schedule is created. Once these procedures have been completed the order is acknowledged and a confirmation is sent by admin with a proposed delivery date to the customer by post. Accounts are then sent a costing by production for labour and materials and machine usage and the total cost of the order is again confirmed to the customer.

Once the orders start processing the production department notify admin and they contact the distribution company by phone and arrange collection and delivery of the goods to the customer. On receipt of the signed delivery note the accounts department then sends the invoice for the goods to the customer.

Task 1

You are required to read the scenario and then produce a report with two sections:
The first will discuss and evaluate the contribution of “Mo’s Meal’s” current business systems and business functions, and how they support organisational performance. Evaluate the current systems in use at “Mo Meal’s” and discuss their advantages and disadvantages. Identify any potential bottlenecks in the system and discuss the impact they may have on the ability of the business to continue planned growth. Evaluate if the current systems helping to make the business sustainable.

Task 2

The second part will analyse both the internal and external factors that have an impact on “Mo’s Meal’s” systems and processes resulting in this review of current systems used in the business.

Digital Analytics

Digital analytics

Executive summary:

Table of contents:

Nowadays, people are surrounded by innovation and technology thus everyone is using internet websites. In this assignment Coventry Transport Museum website will be analysed using digital analytics tools and compared to Herbert Art Gallery and Museum website analysis. Transport Museum holds 300 cycles, 120 motorcycles and even 250 cars for display, museums publicly owned vehicles collection is the largest on planet. (Star Vehicles – Coventry Transport Museum 2020). In presence of world wide web companies are constantly competing and everyone is trying to improve their websites. From a marketer perspective creating digital marketing strategies is vital to websites performance and audience experience. The aim of the report is to make an in-depth analysis and valuation of websites current state using relevant data from digital analytic tools for the analysis of clickthrough rate, conversion, consumer behaviour and SEO. Gathered information will be used to identify website’s objectives, goals, KPIs, target values by the application of digital marketing measurement model and clickstream concept. (Write a bit more about Coventry transport museums website) 200Words/introcuction

Literature review

Today digital marketing is most crucial source for business, since the direct marketing concept was first originated the direct marketing has evolved and transformed to the institute of direct and digital marketing (IDM) in 1988 (Webber 2013). From this point digital marketing continuedly evolving for 32 years and today we have worldwide web 2.0 (Monnappa 2020). To understand customers behaviour and websites performance marketers do Digital analysis which is:
‘the analysis of qualitative and quantitative data from a website and its competition leads to continual improvement of the online experience of that business’ customers, which then translates to the desired outcomes of the business both online and offline’ (Kaushik, 2010).
Enormous number of websites is analysed with digital analytics tools, marketers monitor changes and consumers behaviour on websites. From collected data marketers create digital marketing strategies to compete with other market players. Analytics gather data from analytical tools such as Google analytics, Ubersuggest, Social Blade to analyse website’s performance. For a significant web analysis it is vital to monitor and understand click stream mechanism. Websites click-level data is stored, collected, processed and analysed by Clickstream mechanism as well it is a foundational data that helps to measure pages and campaigns which also analyse different behaviours for example visitors, time spent on site, page views, bounce rate, sources and more (Kaushik 2020). Having this data marketer can implement on creating digital marketing campaigns and strategies also make improvements.
Digital marketing measurement model reflects 5 steps that allows to clearly structure objectives and key performance indicators.
Step 1: Identify business or websites objectives which answers a question why website or campaign exists. They must be doable, understandable, manageable and beneficial (DUMB)
Coventry transport museum objectives:
• Inviting schools to visit / Engage audience
• Create awareness of British transport history
• Increasing revenues
• Increasing website traffic

Step 2: Once objectives are set it is necessary to identify goals for each objective. Goals can be interpreted as strategies that can be leveraged to accomplish set objectives. Goals can be structured to model of Creating awareness, generating leads and highlighting events.
• Inviting schools/children to explore the museum
• Find people looking for British motor history
• Local events

Step 3: to measure if the set objectives were successful marketers needs to identify key performance indicators (KPI) within each objective.
• Increasing revenue
• Organic traffic

Step 4: for the identification of target values company has to review objectives, performance and KPI long and short term targets.
• % conversion
• % repeat visits
• A
• a
Step 5: identified segments whose then create meaning for marketer’s analysis and strategy development.
• Repeat visits
• Unique visits
• A

To generate this information in current environment analyst Dave Chaffey identifies 5D’s of digital marketing and states that it is important to understand through what consumers interact with digital content (Chaffey 2020). 5D’s is combined of: Digital devices – audience that interact with brands and businesses through apps and websites that includes smartphones, tablets, desktop computers TVs and gaming devices. The most interactions on mentioned devices are through digital platforms such as YouTube and google, twitter and LinkedIn, Facebook and Instagram. From these platforms combining digital media on which business and people can communicate through paid, owned and earned channels that includes advertising, email and messaging, social networks and search engines. Following outcome is digital data/information that the insight businesses gather about their audience and their interactions with businesses (Chaffey 2020). ‘Digital technologies are electronic tools, systems, devices and resources that generate, store and process data’ (Teach With Digital Technologies 2020) moreover, it helps to manage all digital marketing activities (Chaffey 2020) Information that is generated throughout 5D’s is gathered in websites which then can be processed by digital analytics tools. Today generated information helps for businesses to identify facts about audiences which then can be used to create competitive strategies to increase business and websites performance (PHILLIPS 2017). Digital analytics is very important for marketing channels as we can see in Figure 1.1 website with 66% considered to be most effective digital marketing channel together with email, social media and organic search. (Taylor 2018)


Similar web traffic sources from where most traffic is generated (organic direct email?)
Google trends Location – from where people search for museums the most compare with Herbert art gallery results.
Reference after each screen shot

Analysing Coventry transport museum with a digital analytics tool/website Ubersuggests – Here we can see overall websites performance, CTM has 5,559 organic keywords and quite impressive organic monthly traffic of 7.398 overall domain score is 57 when having 17,061 back links. (what that gives?)

Organic search results are generated from SEO which is responsible for increasing both quality and quantity of website traffic as well reaching exposure of brands through non-paid search results (Muller 2020). So why business pay for SEO development? Murray Dick (2007) says that it has impressive impact on organic search traffic, because 42% of surfers will click on the first search result moreover, first 10 results gets 90% of traffic (Dick 2011). That is why being on the first page means that business or website will generate more traffic and profit. Regardless of SEO it is vital to correctly measure channels success and set clear objectives. (Kaushik 2010)

Why it risen? what event caused traffic to increase

( good or bad explain and compare — Herbert)

Coventry transport museum website on Desktop loading speed is 2 seconds and on mobile device 6 seconds (Patel 2020)
What is considered to be a good loading duration, compare both websites.

According to Analytics tool SemRush Coventry transport museum has Over 10 Thousand organic search traffic. They have 11 keywords for paid search traffic that produces extra 443 monthly visitors. And nearly 13 thousand backlinks (12.7k)

Competitor Herbert art gallery website has 36.8 Thousand backlinks which is 3 times more than CTM and only 4.3k organic traffic is produced per month.

How these mistakes can be fixed

Comparing with Herbert art museum

Seo keywords ranking (Patel 2020)
(Patel 2020) (Home – The Herbert Art Gallery & Museum 2020)

Information from yell uk of Coventry transport museum, analysis. (Online Presence Analysis By Yell UK 2020)

Recommendations based on analysis
In this section should include the evaluation of the findings through the analysis and draw analytical insights to derive recommendations for improvement in the future. (~400 words) Create 3 recommendations for Coventry transport museums website
Turi but 3


Patel, N., (2020) Ubersuggest [online] available from <> [7 February 2020]

Home – The Herbert Art Gallery & Museum (2020) available from <> [7 February 2020]

Webber, R. (2013) “The Evolution Of Direct, Data And Digital Marketing”. Journal Of Direct, Data And Digital Marketing Practice 14 (4), 291-309
Monnappa, A., (2020) The History And Evolution Of Digital Marketing [online] available from <> [18 February 2020]
Chaffey, D. (2020) What Is Digital Marketing? A Visual Summary – Smart Insights [online] available from <> [18 February 2020]
Teach With Digital Technologies (2020) available from <> [18 February 2020]

Kaushik, A. (2020) Web Analytics 2.0 [online] available from <> [19 February 2020]
1. PHILLIPS, J. (2017) BUILDING A DIGITAL ANALYTICS ORGANIZATION. [Place of publication not identified]: PEARSON FT Press
Online Presence Analysis By Yell UK (2020) available from <> [19 February 2020]
Muller, B. (2020) SEO 101: What Is It, And Why Is It Important? The Beginner’s Guide To SEO [online] available from <> [20 February 2020]
Dick, M. (2011) “SEARCH ENGINE OPTIMISATION IN UK NEWS PRODUCTION”. Journalism Practice 5 (4), 462-477
Star Vehicles – Coventry Transport Museum (2020) available from <> [20 February 2020]
Taylor, K. (2018) How To Select The Best Digital Marketing Channels For Your Business [online] available from <> [21 February 2020]

Challenges in the Business Environment

Assignment 2: Challenges in the Business Environment

Due Week 9 and worth 330 points

As you have explored in this course, ongoing challenges in the global business environment are mostly attributed to unethical business practices, failure to embrace technology advancements, and stiff competition among businesses. Imagine that you have been appointed as the Chief Compliance Officer of a Fortune 500 company and must prepare a presentation for your suppliers regarding your Supplier Code of Conduct to deliver via email, webinar, etc.


For this assignment, you are to create a presentation using PowerPoint (or other equivalent software) and your research on the Fortune 500 company from Assignment 1. In your presentation, you are to summarize the important changes and explanations regarding the code of conduct that you would communicate via email, webinar, etc. The specific requirements are listed below.


Presentation Requirements:

Create a six to eight (6-8) slide PowerPoint presentation in which you:

  1. Summarize your chosen company’s Supplier Responsibility information.
  2. In your own words, explain how each aspect of your Supplier Code of Conduct is committed to ethical business practices and society social responsibility.
  3. Discuss your company’s stance on each of the following areas:
    • Empowering Workers
    • Labor and Human Rights
    • Health and Safety
    • The Environment
    • Accountability
  1. Identify the key ways that your company’s Code of Conduct has changed since last year.
  2. Examine the manner in which your company’s Supplier Code of Conduct helps the organization operate as a socially responsible organization.
  3. Provide detailed speaker notes of what you would say if you were delivering the presentation.
  4. Submit a reference page with at least two (2) quality references, from within the last 2 years, that you used for this PowerPoint presentation. Note:Wikipedia and other Websites do not qualify as academic resources.


Your PowerPoint presentation must follow these formatting requirements:

  • Format the PowerPoint presentation with headings on each slide and three to four (3-4) relevant graphics (photographs, graphs, clip art, etc.), ensuring that the presentation is visually appealing and readable from 18 feet away. Check with your professor for any additional instructions.
  • Include a title slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The title and reference slides are not included in the required slide length.

Specific Library Resources to help you get started:

  • Access the Strayer UniversityOnline Library here.
  • Introductory Search – Use the home page’s search box to keyword search many, but not all, databases.
  • Targeted Search – Scroll to the bottom of the page for an A to Z listing of all databases. Float over each link to see a description of the database and click to load that particular database’s custom search page. Custom search pages include both basic and advanced search options.
  • These databases are only partially searchable through the general search bar. You will have to search for them individually to find resources for your paper.
    • Nexis Uni – This contains legal information and would be useful to search for court cases in which your company has been involved.
    • Video Explaining Nexis Uni
  • Research Starters are like the academic version of Wikipedia. Search on a topic to get an overview with links to other information within that topic. It will help you get ideas for keywords for your own searches and what you need to know in order to successfully write your paper.

The specific course learning outcomes associated with this assignment are:

  • Evaluate the influences of changing economic, political, social, cultural, and technological forces on business and society.
  • Use technology and information resources to research issues in business and society.
  • Write clearly and concisely about business and society using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.