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Monthly Archives: December 2019

Empirical Essay

1. Empirical Essay Overview

Goals: This empirical essay is aimed to improve your learning experience and train practical skills such as effective written communication, critical thinking and applying knowledge to real world issues. Importantly, it provides you a stepping stone to the dissertation. You are expected to apply the OLS estimation to a regression model to analyse the real world data.

Timeline: The essay and the corresponding Eviews file is due on Wednesday.

Format: The essay shall use:
 2.54cm(1‐inch) top, bottom, left and right margins,
 1.5 line spacing,
 Font Times New Roman size 12, and
 The maximum number of pages: 10 pages for the main text (from introduction to bibliography) and up to 3 pages for appendix. The main text shall include any important graph and data tables. Any detailed and additional information can be provided in the appendix. Note an appendix is not compulsory.

Successful Project: In content, a successful project will make a good use of the estimation and hypothesis testing method introduced in class. In presentation/writing quality, a successful project will not only comply with the above formatting criteria but also meet standards of good paper writing.

Data source suggestions: It is advisable to consider macroeconomic variables, which are easy to collect from websites.

 The followed website may be a helpful data source‐economy for UK data for data from countries all over the world for UK data for Euro area data for US data
Reuters T.1 database (computers in Gask 202 can be used following instructions on the Library Electronic Data sources pages)

 Make sure to reference all sources that you use!
Choice of topics: Any model/theory that describes the relationship among variables can be considered as long as relevant data are available. Followed are some examples on topics that you can consider:

 Feldstein‐Horioka Puzzle: This is about the relationship between investment (as a ratio to GDP) and savings (as a ratio to GDP)

 The relationship between interest rates and the growth rate of housing prices
 The relationship between a company stock return and an index (CAPM)

2. Empirical Essay: Structure of the project

This section gives you a guideline as to how you should present your project. It needs to look professional and consistent throughout.
A guide on how to write Economic Essay can be found in BBL. Please refer to section 17 of “A Guide to Writing in Economics” by Paul Dudenhefer for detailed guidance on how to present and discuss results.

Empirical Essay: Introduction

The introduction sets the scene for the main body of the project. It raises the questions that inspired your research interest and sets them in context. Whether the research is inspired by a contemporary issue or by a (technical) problem raised in the academic literature, it should be put in its broader conceptual context. Give a brief explanation of what you are doing in this essay (summarise the question), what you aim to
achieve. Following aims and objectives, adopted methodology shall be described and potential contributions  of the essay are explained. The final paragraph in the introduction is typically a brief list of the sections of the essay and their contents.

Empirical Essay: Literature review

This part critically reviews the relevant research literature and provide a synthesis of it, leading to your specific research questions. Obviously you cannot cover all literature on all topics related to your research question; it requires your skills to determine what is most relevant and how each piece of the puzzle (reference) fits in relation to your research question.

Empirical Essay: Data and methodology

The data part sets out the facts used in the analysis. The content will vary according to the topic. It can just describe the trends and characteristics in your main data series, or give more detailed  information on the variables used.

In all cases you must explain why and how you chose your data: where do they come from, how did you select your sample, what (if any) limitations there are.

The methodology part contains description and discussion of the underlying economic theory and methods of analysis. It is important that you explain why you chose a particular regression model, given the nature of the topic and the data you use. You need to discuss the estimation method you are going to use and why it is appropriate.

Empirical Essay: Results and analysis

This part is the core of the essay. It provides the precise, concise and complete empirical analysis on the data that you have.

Results from the OLS estimation and the hypothesis testing shall be presented properly and discussed accordingly in the context of the underlying economic theory/model.

You shall not copy and paste estimation output from Eviews directly into the main text. You are expected to go into detail with any econometric knowledge you have gained as you go along. You also need to reference as you go along. For more detail as to how to reference, see Section 4.

Empirical essay: Conclusion

In the conclusion you should show the overall significance of what has been covered. You may want to remind the reader of the most important points that have been made in the essay or highlight what you consider to be the most central issues or findings. However, no new material should be introduced in the conclusion.


See material in Section 4 on populating the Bibliography.

3. Citations and Avoiding Plagiarism

All sources (e.g. books, articles, surveys…) that are sufficiently relevant to your essay must be accurately listed in a bibliography at the end. It is essential that references are given, indicated in the text by author’s
name and year of publication. A good practice involves using references for ideas, which are then expressed in your own words; using direct quotations sparingly and only where they add to or support your own argument.

You should use the “name and year” system. For example, you might write the following: “The mechanical use of large‐scale econometric models in policy analysis is criticised in Lucas (1976).” or “Considering the Lucas critique (Lucas, 1976), …”.
When referring to a book, the in text reference has the same form. For example, in the text you might write as follows: “An important example of this principle is described in chapter 3 of Blanchard, Amighini and
Giavazzi (2012).”

Example Essay Template: Theorising Media Practice

Example Essay Template: Theorising Media Practice

This is a sample skeleton outline of a hypothetical (non-existent) essay based on some of Martin Spinelli’s work. It should give you some ideas for the structure of your own essay—but do not take it literally. The pronouns are as you would use them: ‘his’ refers to Spinelli’s; ‘mine’ refers to the work of the imagined student outlining an essay.
NB: This template is hypothetical. It may not be useful for every practitioner and every essay.

Section 1: Introduction,

Theorising Media Practice

• Set the stage by looking at a historically significant moment in radio production: the late-90s, early-00s transition from analog to digital production technologies in public radio networks and the independents that feed them programming.
• Present an overview of Spinelli’s main media artifacts to be analyzed in this essay (the LINEbreak series, Engaged, and the Radio Radio series) and how they offer a break with conventional approaches to non-fiction radio.
• Formulate the main research question: Why has the self-consciously digital ‘rhetorics’ proposed by Spinelli in his broadcasts and articles not yet been taken up more widely in public audio information programming?
• Briefly and tentatively suggest some answers to this: These techniques actually have been taken up but not in the way and in the places Spinelli originally imagined. Also, Spinelli’s writing and outreach seems to emphasize new possibilities for meaning making at the site of production. Had he given more attention to the creative work happening at the scene of consumption he might have realised more inroads.

Section 2: Theoretical contextualization

• Using the critics Spinelli refers to in his critical writing (Marinetti, Benjamin, Barthes, Saussure, Puttenham, the Frankfurt School) situate him critically— concerned with the materiality (physicality) of language and the creative and political potential of that materiality.
• Discuss how meaning is conventionally generated through audio speech using an analog framework.
• Explain what a ‘digital’ rhetorics might sound like.
• Look at alternative approaches to grappling with the same material and suggest some potential shortcomings (offer Reader Response Theory and Reception Theory).

Section 3: A historical creative trajectory

• Situate Spinelli’s work on a trajectory of sound-language experimentation. Include mentions of Russolo, Marinetti, Gould, Burroughs, Migone, Oswald, Pitts and DJ Spooky.
• Note the moments in this history where language ‘grain’ and materiality are more central than conventional language ‘communication’.
• Suggest what happens when Spinelli attempts to push these tropes out of a self-consciously artistic or literary frame of reference into more mainstream productions.
• Speculate on what this does to assumptions about editing and the discourse of ‘truth’ in conventional non-fiction audio programming.

Section 4: Close listening to Spinelli

• Using the tools of textual analysis and close reading, unpick what is going on at the level language in Spinelli’s projects LINEbreak, Engaged and Before Words.
• Report from a focus group which listens to samples of Radio Radio along side the more conventional arts interview programme Front Row.
• Perform close listenings on contemporary audio programmes that have similar and different approaches to both seamless and self-consciously digital editing techniques. Point out any connections and deviations.

Section 5: Connections to my own work

• Describe my own experiments with self-consciously digital rhetorics and editing.
• Note that my approach relies more on collaboration and ‘audience’ generated content.
• Argue that this kind of involvement has more transformative potential on habits and conventions of listening, and is also more politically dynamic.
• Offer some close listenings that demonstrate this.

Section 6: Conclusion

• Sum up what has been uncovered and discovered.
• Point to moments where these digital tropes do now appear in non-fiction audio programming (representations of mental illness, discussions of propaganda, etc.) and suggest what this might tell us.
• Revisit the research questions laid out in the Introduction and offer extensive, supported and well-argued answers.


For this assignment, you are required to compare the ACHE and AHIMA code of ethics and then review a brief case study from healthcare marketing.

A case study that involves ethical decision-making in relation to ethical behavior and conduct. Prompt: Complete the module three worksheet by addressing the following elements
The codes of ethics: Access the webpages American College of Healthcare Executives (ACHE) code of ethics and the American Health Information management association (AHIMA) code of ethics. Compare the code of ethics from these two organizations, what do they have in common? In what ways are they different?
copyright 2017 by the American Health Information management association. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying, recording or otherwise without prior permission from the publisher.
Ethical decision making: To begin,m review the scenario from exercise 1 in chapter 4, then using one of the ethical decision-making models from chapter 4 of the book to explain how you would address the issue in the scenario. In your position, as a marketer in a hospital do you think doctor Gray’s Facebook page is an issue that warrants your attention? why or why not? Please explain in detail. Four quadrants model: Review the four quadrants model presented in exhibit 4 and then define the scenario based on the model. Explain the reasoning behind your explanations. How do you think the AMA policy about the physician and the use of social media as summarized on page 52 related to doctor Gray’s case Facebook page?
Role of the healthcare marketer: What do you think is the ultimate role of the healthcare marketer in relation to ethical behavior and conduct?

The American Health Information Management Association, AHIMA code of ethics is formulated for controlling the ethical behaviors of members and non-members who are obliged to undertake health information management. The code of ethics’ main purpose is to strengthen and improve the provision of quality care in the healthcare sector. AHIMA Code of ethics has si major purposes, promotion of high standards of health information management practices, summarizing the code ethics and principles that show the core values of the healthcare professional, formulate a set of ethical guidelines and principles to be adopted in the decision-making process, develop a professional framework for resolving various uncertainties and professional conflicts that may arise in line of business. Mentoring practitioners that are new in the field of health information management and offering professional judgment on the issue of health information management.

The major principle of the AHIMA code o ethics is to advocate and uphold the consumers’ rights and needs to privacy and confidentiality. The use of health data and their disclosure should be done with the knowledge that consumers’ rights to confidentiality must be upheld. preservation, protection and securing the health information of a patient is another principle of the AHIMA code of ethics. It is important that healthcare practitioners use technology and patient data in a way that is ethical and that protect the privacy and confidentiality of the patient.

ACHE code of ethics was first established in the year 1941. The code ethics has since undergone a number of evaluations resulting in a more refined code of ethics that governs the behavior and actions of health care professionals in different settings. The code of ethics’ main purpose is to serve as a guide for members to control and monitor their behavior in the provision of healthcare services.




Academic integrity, scholarly source, and internet-based/popular resource

Differences between scholarly and internet-based/popular resources, defining academic integrity, and proper formatting strategies to utilize resources correctly.
In your own words briefly describe academic integrity, scholarly source, and internet-based/popular resource. Then find one scholarly source and one internet-based/popular resource that you might use to support your current thesis and explain why you chose it. Be sure to support your statement with evidence. I have attached the two previous assignments that contain the project proposal and thesis as additional materials.

Academic integrity refers to the commitment and the demonstration of moral and honest behavior in various academic settings. Such a level of integrity is mostly relevant at college and university levels of academic education. The idea is to acknowledge and provide credit to the scholars whose work is being used by a student to carry out research or undertake an assignment. Simply put, academic integrity is observed when you acknowledge all the findings and contributions of other scholars that have informed your study.

A scholarly source refers to a peer-reviewed piece of writing or research done and documented by experts in a specific field. The scholarly sources are developed to keep readers of the various fields informed on new occurrences and events.

An internet source is a document or an article that can be found online. Such documents are posted online as blog posts or as a research article, or news. As such, an online source can be drawn from an online magazine platform, Online newspapers or television websites.

A comparative analysis of a peer-reviewed versus an online source 

The article by Sun et al focused on analyzing the factors influencing the adoption of big data technology in various organizations. The main aim of the study was to comprehensively investigate the major factors that distress the intention of various firms to adopt big data in their operation. The study was theoretically informed by the diffusion of innovation theory, technology-organization-framework, and institutional theory. Through content analysis of various peer-reviewed papers written in the period of 2009-2015, the authors identified 26 factors that influenced the adoption rate of big data in organizations. The factors were then integrated into the TOE framework to categorize them as either technological, organizational or environmental factors that influence the adoption of big data in an organization. The study findings did not only add to the literature on the concept of big data adoption but equally have a significant influence on the organization’s decision making process on big data implementation.

The second article by Salinas et al focused on identifying the factors that distress the implementation of information communication technology (ICT) in the education sector of selected three nations of Latin America. The main purpose of the study was to identify the factors that hinder teachers to incorporate ICT in their teaching. The study adopted an online survey as the data collection method and engaged a total of 89 teachers in the study. The authors reported that the contextual, individual, and organizational factors that influence the adoption rate of ICT vary in the three nations studied Ecuador, Colombia, and Chile.

Managing a patient with Pulmonary Edema

Nursing case study on Pulmonary Edema

Assignment Brief
The assignment is 2000 words. There is no 10% leeway on word count.
The essay must be based on one of the three patient scenarios (Patient presenting with ACS, AF, or Heart Failure), we have considered in the classroom and student inquiry-based activities. You may wish to mention the patient by name or just place the presenting condition into context. You can choose to base your assignment on any of the three scenarios, it does not need to be the one you have undertaken the group work on. Search for primary research and indicative policies and guidelines e.g. Department of Health, NICE, British societies, European societies, etc. Analyze your chosen aspects from the scenario alongside recommendations. Make sure to use appropriate research and evidence. Try to be critical when you consider the research and literature. The assignment will be marked against the HAS Descriptors. Remember to use the UWE Harvard referencing system and keep to primary papers (unless historical or seminal) less than 10 years old.
Case study Heart Failure: Pulmonary Edema
John Smith (78) has been brought to the emergency department after developing acute breathlessness and generally feeling very weak and unwell. He is a retired lorry driver and has a previous medical history of hypertension and has a BMI in the obese range. He has developed peripheral pitting edema and complains that his mobility has been getting worse for the last few months, but had not thought to bother his GP. He is currently not taking any medication.
Despite medication, John Smith still has pulmonary edema and is desaturating despite 15litres oxygen via a non-rebreath mask. It is decided to try non-invasive ventilation.
It has been confirmed that John Smith is in acute LVF with a heart rate of 88 beats per minute. He has acute pulmonary edema and is desaturating. It has been decided to try medication to help him in an acute situation.

Acute nursing consideration for a patient with pulmonary edema
Introduction (100 words) To set the scene of the topic and introduce your essay itself, “In this essay, I will be exploring the xxxxx of xxxx and offer some recommendations for my future practice”. Keep it brief though.
Body (1800 words)
The first part (Approximately 900 words) should critically explore the acute nursing considerations around managing patients presenting with your chosen condition. 6
The second part (Approximately 900 words) should pick ONE aspect focusing on the ongoing nursing considerations of your chosen condition and critically explore the relevant literature in relation to this. Ensure the aspect you pick has a nursing element.
Conclusion (100 words) Briefly summarise what you have considered and how this knowledge will influence your future practice.
General points
Use the Harvard referencing system and keep to primary papers (unless historical or seminal) less than 10 years old
You should include your word count at the end of the essay (the word count does not include the reference list)
You should include your student number as a header or footer
You should use Arial size 12 font with 1.5 line spacing

Try to be critical when you consider the research and literature (Remember EBP),
For example,
The majority of studies examining the preference between Smarties and M&Ms only used
small samples (n less than 30) (Patel, 2014; Ferguson, 2014; & White, 2013). While it is
difficult to obtain large sample sizes in the under 5 age range due to the ethical implications
Black (2012) accessed parents to undertake questionnaires and achieved a sample of 120
participants. It must be acknowledged that children likely to volunteer may have different
characteristics to the child population as a whole. Blacks work does, however, contradict more
recent studies (Patel, 2014; Ferguson, 2014; & White, 2013) and so leaves further questions
regarding preference unanswered.
In this paragraph, you have shown an understanding of the issue of sampling within the context
of your setting, ethical issues, contradictory findings, population constraints and mentioned
data collection methods.

The language of food

This is research on language and food linguistic. Your work is to explore the relationship between food and the language of the Korean people.

The Korean people overly speak the same language with very limited differences only found on their dialects. The language is spoken by more than 75 million Koreans. The Korean language is the official forum of communication for individuals living in North and South Korea. This language has an influence on how people perceive and consume food. The formulation and ingredients used in the food are also influenced by the language that the people in the region speak.

Korean language and food

Korean meal contains different colors such as red, yellow, black, green and white. Since more than 48 million people live and speak the Korean language in South Korea and approximately 24 million live and speak the same language in North Korea, they share the same kinds of food. It is also reported that there are more than 2 million speakers in China, approximately 1 million in the United States, and about 500,000 in Japan

Korean food linguistic 


Korean meals typically contain at least five different colors (green, red, yellow, white and black). This wallop results in a wide variety of tastes and textures that thrill the palate.

Koreans don’t just eat to quiet a grumbling stomach. They think of food as medicine. Each meal contains a healthy assortment of veggies that provide nourishment, keep organs in fighting form and boost immunity.

While studying the lists below, keep in mind that you can learn Korean food vocabulary in record time using FluentU.

FluentU makes it possible to learn with K-pop videos, funny commercials, entertaining web series and more.

Medical Coding

Medical Coding I #2

answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be four (4) pages in length; refer to the “Assignment Format” page for specific format requirements.

For this writing assignment, please explain why the following course objectives are important for medical billers and coders to understand:

Explain the steps for accurate surgical and procedural coding in a hospital setting using ICD-10-PCS
Explain E/M services and codes, assign CPT codes correctly, and use the CPT index
Explain coding with HCPCS and describe federal laws, regulations, and penalties relating to coding compliance
Explain how to review and analyze medical records and the importance of audits
Please include at least three scholarly articles within your response. The overall response will be formatted according to APA style and the total assignment should be between 3–4 pages, not including the title page and reference page.

Steps for accurate surgical and procedural coding 

Current procedural terminology is one of the most commonly adopted methods of medical coding. The code was developed and published by the American Medical Association. The code is essential in assisting the medical practitioners to describe the tests, surgical procedures and experiments carried out within a healthcare setting. The codes are also an integral part of the billing process. It can be used by insurance companies to tell the amount of capital and money spent on medical services. The idea is to ensure that the insurance company gets track of all the billing made on behalf of its clients.

Federal Laws, regulations and penalties relating to coding compliance 

CPT codes are a critical part of the hospital billing process. CPT codes are essential in telling the insurance firm on which processes and procedures the healthcare organizations should adopt. The codes in conjunction with ICD codes focus on the creation of a full picture and view of the medical process.  The codes are able to tell the insurance firm the conditions that the patients suffered from, the nature of the treatment they received and the cost of the treatment charged by the healthcare organization.

Different laws and regulations have been put forth to control and regulated the codes used in the healthcare system. According to the various authorities charged with the duty of controlling and managing the application of the codes, it is mandatory that the organization comply with the set laws and regulations. Various codes of practice and ethical policies and principles have been put forth to control the use of the codes in informing various bodies. The goal of the use of such codes is to ensure that there is maximum compliance from the users.

Importance of medical audits 

Audits are important in ensuring that patients get quality care from healthcare organizations. The audits made are essential in enabling the healthcare organization to identify various areas requiring improvements or changes. As a result, such changes and improvements enhance of the services to be delivered to the patients.


Big Data Risks And Rewards in Healthcare

Big Data Risks And Rewards in Healthcare 

This report is an analysis of the risks and rewards of big data in the healthcare sector. The focus is on insurance companies offering healthcare services to various consumers.

When you wake in the morning, you may reach for your cell phone to reply to a few texts or email messages that you missed overnight. On your drive to work, you may stop to refuel your car. Upon your arrival, you might swipe a key card at the door to gain entrance to the facility. And before finally reaching your workstation, you may stop by the cafeteria to purchase a coffee.

From the moment you wake, you are in fact a data-generation machine. Each use of your phone, every transaction you make using a debit or credit card, even your entrance to your place of work, creates data. It begs the question: How much data do you generate each day? Many studies have been conducted on this, and the numbers are staggering: Estimates suggest that nearly 1 million bytes of data are generated every second for every person on earth.

As the volume of data increases, information professionals have looked for ways to use big data—large, complex sets of data that require specialized approaches to use effectively. Big data has the potential for significant rewards—and significant risks—to healthcare. In this Discussion, you will consider these risks and rewards.

To Prepare:

Review the Resources and reflect on the web article Big Data Means Big Potential, Challenges for Nurse Execs.
Reflect on your own experience with complex health information access and management and consider potential challenges and risks you may have experienced or observed.
By Day 3 of Week 4
Post a description of at least one potential benefit of using big data as part of a clinical system and explain why. Then, describe at least one potential challenge or risk of using big data as part of a clinical system and explain why. Propose at least one strategy you have experienced, observed, or researched that may effectively mitigate the challenges or risks of using big data you described. Be specific and provide examples

Big data risks 

Insurance companies offering health services are currently facing severe losses due to fraud arising from the healthcare sector. In the USA alone, more than $ 100 million dollars are lost annually by the insurance, a value that is only 10% the annual health care expenditure in the country (Ogwueleka, 2011). The amount of money lost by the insurance firms in the UK and other continents is expected to be higher due to the increasing cases of fraud within the health care sector that are reported. According to Rawte and Anuradha (2015), fraud in health care occurs when the physicians and health care practitioners bill patients for undelivered services, over-bill the patient, perform unwarranted medical services to attract insurance pay or accept “kickbacks” to benefit from patient referral. These actions are very evident in most of the health care facilities in different regions across the world. Apart from resulting in huge loses being made by the insurance firms, fraud in the healthcare sector also leads to the loss of capital that would have been used in the provision of quality health care services to the patients.
The increasing cases of fraud within the healthcare sector have instigated the need for the implementation of strategies to curb the menace. According to Rawte and Anuradha (2015), intelligent data mining techniques are the main approach that has been widely adopted to detect fraud in health care and consequently take action to prevent future occurrence. The complexity and huge nature of the healthcare transactions require the use of a robust information technology system that will support accurate validation of the transactions, thus the adoption of intelligent data mining techniques. According to Bănărescu (2015) intelligent data mining techniques allows for the discovery of unknown patterns and relations that signify fraudulent activities. The techniques also support the incorporation of the knowledge discovered as a business rule for future screening of any emerging transactions to identify and block fraudulent transactions in real-time.
Of the many intelligent data mining techniques applicable in fraud detection, no evidence has been availed on the most effective approach. In fact, most scholars have argued that relying on a single data mining is not likely to yield quality findings. Rather, a hybrid data mining technique including two or more supervised or unsupervised data mining techniques is needed to enhance the effectiveness of the process (Zhang & Zhang, 2004). A number of scholars have proposed different forms of hybrid data mining techniques that can be adapted to detect fraud in healthcare; however, there is limited information on the effectiveness or practical evidence of the system. The theoretical assertion that the hybrid intelligent data mining techniques are likely to offer better results needs to be tested practically, to justify their adoption in the health care sector. This forms the basis of the proposed study that seeks to test the effectiveness of a hybrid data mining technique in the discovery of unknown patterns in a set of data collected from various health care facilities that are likely to signify fraudulent activities.

Teaching English as a Second Language – TESOL

Teaching English as a Second Language – TESOL
A report analysis for both written and spoken texts for teaching English to speakers of other languages. The written text could be anything a page from a book an article from a newspaper or any other. And the spoken text needs to be a video from a youtube, could be an interview or a TV program. However, anything you will pick you will then do the transcript of everything they are saying and then analyze the different factors of it. This should be followed by the references to back up your assertion and communication its relevance to TESOL practitioners. Make sure you do not talk about some factors between both written and oral texts they have to be different between one and other and also you do not have to talk about everything you have analyzed within the text, just pick some to talk about in-depth.

Teaching English as a second or foreign language entails the teaching of the English language to students with different first languages. The process occurs mostly in instances where the students are in a country where English is a mandatory requirement for their prosperity. The teaching process is mostly conducted for people who have immigrated to English speakers countries, or for foreign students who have moved to English speaking countries to seek for education. Different settings and schools are charged with the responsibility of conducting and teaching English as a second language to foreigners. Such teachings can be done either privately in language school, or publicly in-state school. Tesol teachers are required to be native speakers of English to ensure they offer the best services to the students. Students who undertake the classes on English as a foreign language are expected to perform better in their areas of specialization as well as interact better with the other students in the schools. Reading, communicated language and blended language are taught in any TESOL center, further enhancing the knowledge and experience of the foreigners of the English language. Undertaking the TESOL course is thus important for any foreigner who wants to learn or just interact with others in the foreign land.



Healthcare marketing and communication plan

Healthcare marketing is a multidisciplinary area of public health practice. This approach draws from traditional marketing theories and principles, adding evidence-based strategies focused on prevention, intervention, and health promotion. It involves the creation, communication, and delivery of health information to diverse populations. As a healthcare professional, you will be asked to participate in the marketing process, and, as you will learn throughout the course, there are various elements of a healthcare marketing plan.
The final project for this course is the creation of a marketing and communication plan. The final product represents an authentic demonstration of competency because when working in a management position at a healthcare organization, you could be involved in selecting or creating a healthcare marketing plan. The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Three, Five, and Seven. The final product will be submitted in Module Nine. In this assignment, you will demonstrate your mastery of the following course outcomes:
 IHP-510-01: Analyze internal and external market factors that impact marketing decisions and strategies in a healthcare setting
 IHP-510-02: Evaluate ethical issues considered when creating a healthcare marketing plan for alignment with industry criteria
 IHP-510-03: Apply fundamental principles of strategic marketing to healthcare organization strategic planning that align to organizational mission and
 IHP-510-04: Evaluate strategic marketing methods used in a marketing plan for their potential to reach specific healthcare audience demographics
 IHP-510-05: Recommend communication strategies for effectively collaborating with internal and external stakeholders in the implementation of
marketing plans
For the final project, you will develop a marketing and communication plan for Bellevue Hospital. In your plan, you will analyze the healthcare organization,
propose a new service, and develop marketing strategies for this proposed service and identified target market. In addition, you will develop strategies to
effectively communicate your marketing plan to the internal and external stakeholders, to drive collaboration in the implementation of the plan.
To begin, you will review NYC Health + Hospitals/Bellevue. You will use this organization as the base of your final project. Then, review the Bellevue Community
Needs Assessment (2016). This needs assessment will inform the decisions you make in your marketing and communication plan around the service you propose,
your target market, and the marketing strategies you develop.
Bellevue. (2016). Community health needs assessment. New York City Health and Hospitals. Retrieved from

Community Health Needs Assessment (CHNA) and Implementation Strategy Plan

Specifically, the following critical elements must be addressed. Most of the critical elements align with a particular course outcome (shown in brackets).
I. Healthcare marketing and communication plan: Introduction

In this section of the marketing plan, you will be describing the current state of the healthcare organization and selected service.
A. Describe the mission, vision, and strategic goals of the healthcare organization. [IHP-510-03]
B. Describe the current state of the service, using the guidelines of marketing. [IHP-510-01]
C. Describe the stakeholders, using the healthcare marketing guidelines. [IHP-510-01]
D. Evaluate how the current state of the services aligns with the mission statement, vision statement, and goals of the organization. [IHP-510-03]
E. Describe the current target market this service focuses on, including geographies, demographics, psychographics, and behaviors. [IHP-510-04]
II. Healthcare marketing and communication plan: Situational Analysis

In this section of the marketing plan, you will be conducting a needs analysis to identify and propose a service for the organization.
A. Analyze the internal and external market factors impacting the healthcare organization. [IHP-510-01]
B. Propose a service to market for this organization. Include an explanation as to whether it is addressing an opportunity or weakness from the
market factor analysis. [IHP-510-03]
C. Develop a marketing goal for the proposed service, applying the SMART goal framework. [IHP-510-03]
D. Justify the alignment of the marketing goal to the mission, vision, and strategic goals of the organization. [IHP-510-03]
E. Analyze the competition for the proposed service. [IHP-510-01]
F. Evaluate how the current marketing strategies used by the organization adhere to industry ethical criteria. [IHP-510-02]
III. Healthcare marketing and communication plan: Marketing Strategies

In this section of the marketing plan, you will be defending specific marketing strategies and tactics to meet the marketing goal of
the proposed service.
A. Select marketing strategies to guide your marketing plan. Be sure that these strategies are aligned to your previously developed marketing goal.
B. Describe areas of the Four and Five Ps that will be addressed in the marketing mix. For example, one consideration might be how the
organization will be paid for the service and how the service could be impacted by policy and politics. [IHP-510-01]
C. Describe the target market of the proposed service. For example, consider the geographies, demographics, psychographics, and behaviors of
your target market. [IHP-510-04]
D. Explain why the currently used marketing strategies will not meet the needs of the proposed market. [IHP-510-04]
E. Justify how your proposed marketing strategies are appropriate for your identified target market. [IHP-510-04]
F. Explain how ethical criteria were used to guide your selection of marketing strategies. [IHP-510-02]
IV. Communication Strategies: In this section of the marketing plan, you will explain the communication strategies you will use to involve the internal and
external stakeholders of the healthcare organization that will be impacted by the proposed service. (Note that this is unique from your target market.
These stakeholders are the individuals who will either partner with you to employ the plan or be impacted by the implementation of the plan.)
A. Explain how you will communicate the marketing plan to internal stakeholders. [IHP-510-05]
B. Describe how you will share this marketing plan with indirect and direct external stakeholders. [IHP-510-05]
C. Justify how these communication strategies will effectively drive collaboration and contribute to the effectiveness of the marketing plan. [IHP510-05]
D. Explain how the ethical criteria were used to guide communication decisions for stakeholders of varying sectors of the population. [IHP-510-
Milestone One: Introduction to the organization’s healthcare marketing and communication plan 
In Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis of your marketing and communication plan.
You will describe the organization’s current services; explain how the organization’s mission, vision, and goals serve its stakeholders; and identify its current
target market. This milestone will be graded with the Final Project Milestone One Rubric.
Milestone Two: Situational Analysis
In Module Five, you will conduct a full situational analysis to identify the internal and external market factors that impact Bellevue Hospital, propose a service to
market for the organization, and generate a marketing goal for this proposed service. This milestone will be graded with the Final Project Milestone Two
Three: Health Care Marketing and Communication Plan StrategiesMilestone 
In Module Seven, you will defend the specific marketing and communication strategies you have come up with to support the service you are proposing for
Bellevue Hospital. In addition, you will explain the communication strategies you will use to involve the internal and external stakeholders of the healthcare
organization that will be impacted by the service you are proposing for the hospital. This milestone will be graded with the Final Project Milestone Three
Final Submission of the Healthcare and Communication Marketing and Communication Plan
In Module Nine, you will submit your final project. It should be a complete, polished artifact containing all of the critical elements of the final product. It should
reflect the incorporation of feedback gained throughout the course. This submission will be graded with the Final Project Rubric.