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Monthly Archives: April 2019

Hactivism

Is Hactivism new terrorism? Or, is Hactivism a revolutionary movement meant to free civilians with open-access to the information? Using the documentary, “We Are Legion: The Story of Hacktivism” by Brian Knappenberger, discuss (3) roles that Anonymous, or hacktivism at large, play in contemporary America.

In this essay, your thesis should allow the reader to understand the opinion you have.

For instance, if you write “Hacktivism has (1) helped produce agriculture, (2) fostered children, and (3) donated millions of dollars to charity”, I would understand these examples to be positive for society, and therefore your opinion would be one in favor. This essay must include 2 secondary sources from the library database, from which you would quote from twice.

Criminology Biography

Overview

For this paper, refer to the Charles Manson death penalty case and write a summary of the information available on the defendant’s background, the crime, the trial, appeal, and final disposition of the case.  

Sources

Please use and reference the sources that I have provided in the P3 sources document to complete the paper. You may also use any other sources needed but make sure to cite them.

The paper

You will write a brief “criminal biography” of the defendant, describing what is known about his/her family, childhood, education, and criminal career. 

You will describe the crimes of which the defendant was accused and the court and appellate proceedings related to those crimes.  If the case has been resolved, what happened?  If the case is still pending, what is its current status?

At the end of the paper, you should discuss your opinion of the case.  Did the criminal justice system respond properly?  Was the sentence supported by the law and the facts? Are there ways the criminal justice system could have responded differently? Did the victims, the defendant, and society receive justice?   

Length and style:  It is difficult to specify the length, as the amount of material available will vary so much. 

You should aim to write at least five double-spaced pages.  This is a formal writing assignment and your final paper should be free of all grammatical, spelling, and typographical errors. 

Control Systems

Objectives

This chapter introduces the analysis of the time response of different control systems under different scenarios. Only first and second order systems will be considered in details using analytical and numerical methods.

Extension to higher order systems will be developed. Both transient and steady-state responses will be evaluated. Stability analysis will be analyzed for different kinds of feedback while investigating the effect of both proportional and derivative control actions on the performance of the closed-loop system.

Finally systems types and steady state errors will be calculated for unity feedback. Outcomes By the end of this chapter, students will be able to:  evaluate both transient/steady state responses for control systems,  analyze the stability of closed-loop LTI systems,  investigate the effect of P and I control actions on performance, and  understand dominant dynamics of higher order systems.

Dr. Ashraf Zaher Introduction 3 Test signals Transient response Steady state response Analytical techniques and Numerical (simulation) techniques. Stability (definition and analysis methods), Relative stability, and Effect of P/I control actions on stability and performance.

Summary of the used systems:

 First order systems,

 Second order systems, and

 Higher order systems. Dr. Ashraf Zaher Test Signals Dr. Ashraf Zaher 4 Impulse function:  Used to simulate shock inputs,

 Laplace transforms 1. Step function:

 Used to simulate sudden disturbances,  Laplace transform: 1/s. Ramp function:

 Used to simulate gradual Fundamentals Dr. Ashraf Zaher 5 Definitions:  Zeros (Z) of the TF

 Poles (P) of the TF  Transient Response (Natural)

 Steady-State Response (Forced)

 Total Response Limits:  Initial values  Final values Systems (?Zs):  First order (one P)

 Second order (two Ps)

 Higher order! More:  Stability and relative stability

 Steady state errors (unity feedback) First Order Systems Dr. Ashraf Zaher 6 TF: T: time constant Unit Step Response: 1 1 ( ) ( ) + = R s Ts C s (1/ ) 1 1 1 1 1 1 1 ( ) Ts s s T T s Ts s C s + = − + = − + = t T c t e / ( ) 1 − = − ( ) 1 0.632 1 = = − = − c t T e T e dt T dc t t T t ( ) 1 / 1 0 = = − = ( 0) 1 0 0 c t = = − e = ( = ∞) =1− =1 −∞ c t e First Order Systems Dr. Ashraf Zaher 7 Unit Ramp Response: (1/ ) 1 1 1 1 ( ) 2 2 s T T s T s Ts s C s + = − + + = c(t = 0) = 0 c(t = ∞) = t −T t T c t t T Te / ( ) − = − + Unit Impulse Response: (1/ ) 1 1 1 1 ( ) Ts T s T C s + = + = c(t = 0) =1/T c(t = ∞) = 0 t T e T c t 1 / ( ) − = First Order Systems Dr. Ashraf Zaher 8 Example: RC Circuit  T = RC  Input is ei and output is e0  Transient Response (Natural)  Steady State Response (Forced) Second Order Systems Dr. Ashraf Zaher 9 TF: ζ : damping ratio ωn: natural frequency 2 2 2 ( ) 2 ( ) n n n R s s s C s ζω ω ω + + = Characteristic equation: Effect of damping:  ζ = 0: no damping  0 < ζ < 1: under damping  ζ = 1: critical damping  ζ > 1: over damped  ζ < 0: unstable! 2 2 2 n n s + ζω s +ω 2nd order: under damped case Dr. Ashraf Zaher 10 Step Response: Time Response: 2 2 2 2 1 ( ) n n n s s s C s ζω ω ω + + = 2 2 2 2 2 2 ( ) ( ) 1 ( ) 2 1 2 ( ) n n d d n s s s s s s s s C s σ ω σ σ ω σ ζω ω ζω + + − + + + = − + + + = −         − − − = −         − + − = −         − = − + − − − − − 2 1 2 2 1 2 2 1 cos tan 1 1 1 sin tan 1 1 sin 1 ( ) 1 cos ζ ζ ω ζ ζ ζ ω ζ ω ζ ζ ω σ σ σ t e t e c t e t t d t d t d d t 2 ωd =ωn 1−ζ σ = ζωn 2nd order: under damped case Dr. Ashraf Zaher 11 Transient Response Specifications:  Delay time, td  Rise time, tr  Peak time, tp  Maximum overshoot, Mp  Settling time, ts ζ ζ π σ σ ω π ω π β       − − = = = = − = 2 / 1 (5%) 3 (2%) 4 M e t t t p s d p d r 2nd order: under damped case Dr. Ashraf Zaher 12 2nd order: critically damped case Dr. Ashraf Zaher 13 Step Response: Time Response: 2 2 ( ) 1 ( ) n n s s C s ω ω + = 2 2 ( ) ( ) 1 1 ( ) 1 2 ( ) n n n n n s s s s s s C s ω ω ω ω ω + − + = − + + = − c t e ( t) n t n ω ω = − + − ( ) 1 1 c(t = 0) = 0 c(t = ∞) =1 = 0 ωd Properties:  No overshoot  No damped frequency (no oscillation):  Initial and final values 2nd order: over damped case Dr. Ashraf Zaher 14 Step Response: Time Response: ( )( ) 1 ( ) s a s b ab s C s + + = s b a b a s a b b a s C s + − + + − = − 1 /( ) /( ) ( ) ( ) at bt be ae b a c t − − − − = − 1 ( ) 1 c(t = 0) = 0 c(t = ∞) =1 = 0 ωd Properties:  No overshoot  Sluggish (slower than the Dr. Ashraf Zaher 15 2nd order: Comparison Dr. Ashraf Zaher 16 2nd order: Comparison Dr. Ashraf Zaher 17 2nd order: Comparison Dr. Ashraf Zaher 18 2nd order: Comparison Dr. Ashraf Zaher 19 2nd order: Impulse Response Time Response: Response type:  Under damped  Critically damped  Over damped 2 2 2 2 ( ) n n n s s C s ζω ω ω + + = Dr. Ashraf Zaher 20 2nd order: Impulse Response Under damped:  Response:  Maximum: Critically damped:  Response:  Maximum: Over damped c t e t d n t ω ζ ω σ sin 1 ( ) 2 − − = t n n c t te ω ω − = 2 ( )         − − =        − + −      − − − t t n n n c t e e ζ ζ ω ζ ζ ω ζ ω 1 1 2 2 2 2 1 ( ) d t ω β max =         − − = 2 1 max ζ βζ c ω en n t ω 1 max = n n c e ω 0.368ω 1 max = = − tmax = ? cmax = ? Dr. Ashraf Zaher 21 Higher Order Systems Response C(s): Time Response:  Break down the system into smaller systems (1st and 2nd)  Dominant behavior (simplification)

 Use Laplace transform table  Computer Simulations  Matlab/Simulink ( )( )…( ) ( )( )…( ) 1 ( ) ( ) ( ) 1 2 1 2 n m s p s p s p K s z s z s z H s G s C s + + + + + + = + = Stability Dr. Ashraf Zaher 22 Definition: A system is stable if every bounded input produces a bounded output. In short, this is called BIBO stability. If a bounded input produces an unbounded output, the system is unstable. Stability condition(s) for LTI systems: The natural response approaches zero as time approaches infinity All exponential terms have negative exponents Poles of the TF should be in the left half-plane How to find the poles of the TF:

 Factorization (easy vs. difficult polynomials)  Using Matlab (symbolic variables!)  Routh-Hurwitz criterion Routh’s Stability Criterion Dr. Ashraf Zaher 23 Closed-loop TF: C/Cs equation:  Location of the system poles  Roots of the c/cs equation ( ) ( ) … … ( ) ( ) 1 1 0 1 1 1 0 1 A s B s a s a s a s a b s b s b s b R s C s n n n n m m m m = + + + + + + + + = − − − − … 0 1 1 0 + 1 + + − + = − n n n n a s a s a s a Routh’s Stability Criterion Dr. Ashraf Zaher 24 Polynomials with +ve coefficients: Number of roots of the c/cs equation with +ve real parts = number of changes in sign of the coefficients of the first column of the array. Routh’s Stability C Routh’s Stability Criterion Dr. Ashraf Zaher 26 Special case I: Zero only in the first column Two sign changes unstable! ( 1.6681)( 0.5088 1.7020 )( 3429 1.5083 ) 10 2 3 6 5 3 10 ( ) ( ) 5 4 3 2 s s i s i R s s s s s s C s + + ± − ± = + + + + + = Routh’s Stability Criterion Dr. Ashraf Zaher 27 Special case II: Entire row is zero Auxiliary polynomial: Roots of P(s) No sign changes stable! ( 7)( 2 )( 2 ) 10 7 6 42 8 56 10 ( ) ( ) 5 4 3 2 s s i s i R s s s s s s C s + ± ± = + + + + + = ( ) 6 8 4 2 P s = s + s + 4 12 0 ( ) 3 = s + s = ds dP s 6 8 ( 2 )( 2 ) 4 2 s + s + = s ± i s ± i Relative Stability Dr. Ashraf Zaher 28 Definition: To find how close is the closed-loop system to instability. How to find it?  Shift the imaginary axis of the s-plane into the left  Re-check for stability in the p-plane  Repeat until the system is found to be unstable  Find the final value of a s = p − a Or, simply  Factorize the closed-loop c/cs equation and find the real-part of the nearest pole to the imaginary axis. Routh’s Criterion Applications Dr. Ashraf Zaher 29 s4 1 3 k s3 3 2 0 s2 (7/3) k s1 2-(9/7)k s0 k C/Cs equation: s + 3s + 3s + 2s + k 4 3 2 Range of k: 9 14 0 < k < Routh’s Criterion Applications Dr. Ashraf Zaher 30 s3 1 77 s2 18 k s1 (1386-k)/18 s0 k C/Cs equation: s +18s + 77s + k 3 2 Range of k: 0 < k <1386 Routh’s Criterion Applications Dr. Ashraf Zaher 31 ( 2)( 3) ( 20) ( ) + + + = s s s K s G s s3 1 6+k s2 5 20k s1 6-3k s0 k C/Cs equation: s 5s (6 k)s 20k 3 2 + + + + Range of k: 0 < k < 2 Effect of I Control Action Dr. Ashraf Zaher 32 P control action for plants with no internal integrators results in an offset that can be eliminated by I control action. Figure (a) shows that the control signal has a steady state value, even after the error goes to zero. Thus, I control action is used to remove offsets. In contrast, without I control action, P control actions results in a zero control signal, after the error vanishes. I control actions increase the order of the closed-loop system; thus, it might lead to instability and/or oscillatory performance Effect of P Action (1st order systems) Dr. Ashraf Zaher 33 ( ) 1 1 1 ( ) 1 ( ) 1 ( ) 1 ( ) 1 ( ) ( ) 1 ( ) ( ) ( ) ( ) ( ) 1 ( ) R s Ts K R s G s E s R s G s C s R s R s C s R s E s Ts K G s + + = + = + = − = − ⇒ = + = Ts K K Ts e e t sE s Ts K s Ts E s t s s ss + = + + + = = = + + + = →∞ → → 1 1 1 1 lim ( ) lim ( ) lim 1 1 1 ( ) 0 0 Effect of I Action (1st order systems) Dr. Ashraf Zaher 34 s Ts K s Ts R s E s s Ts K K R s C s + + + = + + = ( 1) ( 1) ( ) ( ) ( ) ( 1) ( ) 0 1 1 ( 1) ( ) lim 2 0 = + + + = = → Ts K s s Ts e sE s s ss P, I, and PI Controllers (1) Dr. Ashraf Zaher 35 p p D s Js bs K C s D s E s D s Js bs K C s + + = − = − + + = 2 2 1 ( ) ( ) ( ) ( ) 1 ( ) ( ) p d d p s ss K T s T Js bs K s e sE s = − + + − = = → 2 0 ( ) lim p d ss ss K T c = −e = s T d t T D s r t R s d = d ⇒ = = ⇒ = ( ) ( ) ( ) 0 ( ) 0 P, I, and PI Controllers (2) Dr. Ashraf Zaher 36 ( ) ( / ) ( ) ( ) ( ) ( ) ( / ) ( ) 3 2 3 2 p p i P p i Js bs K s K T s D s C s D s E s Js bs K s K T s D s C s + + + = − = − + + + = 0 ( / ) ( ) lim 3 2 2 0 = + + + − = = → s T Js bs K s K T s e sE s d p p i s ss = − = 0 ss ss c e s T d t T D s r t R s d = d ⇒ = = ⇒ = ( ) ( ) ( ) 0 ( ) 0 P, I, and PI Controllers (3) Dr. Ashraf Zaher 37 D s Js bs K C s D s E s Js bs K s D s C s + + = − = − + + = 3 2 3 2 1 ( ) ( ) ( ) ( ) ( ) ( ) ( ) lim 0 3 2 2 0 = + + − = = → s T Js bs K s e sE s d s ss = − = 0 ss ss c e s T d t T D s r t R s d = d ⇒ = = ⇒ = ( ) ( ) ( ) 0 ( ) 0 Wrong Equations (the closed-loop system is unstable): Effect of D Control Action Dr. Ashraf Zaher 38 When P control action is used – alone – in the plant on the left figure, the resulting closed-loop will result in an oscillatory response. D control action has an anticipatory behavior; thus, it damps out the oscillations via responding to the rate of change of the error. D control action is used with either P, I control actions, or both, as it can’t remove offsets, as shown on the figure on the right. PD Control Action Dr. Ashraf Zaher 39 d p d p p d Js B K s K s Js B R s E s Js B K s K K K s R s C s + + + + = + + + + = ( ) ( ) ( ) ( ) ( ) ( ) ( ) 2 2 p ss ss K B r t t e r t e = ⇒ = = ⇒ = ( ) ( ) 1 0 p d p d JK B K ζ J K s J B K s 2 ( ) 2 + + ⇒ = + + Unity Feedback Systems Dr. Ashraf Zaher 40 1 ( ) ( ) lim ( ) lim ( ) lim 1 ( ) 1 ( ) ( ) 1 ( ) ( ) 1 ( ) ( ) ( ) ( ) 0 0 G s sR s e e t sE s R s G s C s R s E s G s G s R s C s t s s ss + ⇒ = = =        + = − = − + = →∞ → → Steady State Errors (unity feedback) Dr. Ashraf Zaher 41 System type: the value of N in the above equation ( 1)( 1)…( 1) ( 1)( 1)…( 1) ( ) 1 + 2 + + + + + = s T s T s T s K T s T s T s G s p N a b m lim ( ) lim ( ) lim ( ) (0) 2 0 0 0 K s G s K sG s K G s G s a s v s p → → → = = = =

Summary

Dr. Ashraf Zaher 42 First and second-order systems can be effectively used to model the majority of existing control systems.

Thus, understanding their performance for various input is very important. Stability analysis is very crucial for the design of control systems.

Routh’s criterion is a powerful mathematical tool that can be used for such purpose.

Transient and steady-state responses can be evaluated for higher order systems via breaking them down into smaller first and second order subsystems. Knowing the systems type can simplify the determination of steady-state errors for different control systems.

What is next?

 Analysis and design using root-locus,

 Analysis and design using frequency response,

 PID controllers.

Architectural Design

Looking for a strong introduction within the first few paragraphs and a clear sense of your opinions as the critique evolves. Remember to talk about who/what/where/why elements and make sure they are present in the paper along with your opinion.

Also, don’t forget key information like locations, time (for instance,  When did the controversy over the Washington Bank building demolition arise?) Use all available news sources to find information on your subject, and site the sources within the piece you’re writing.

Washington Park National Bank Building issue.

At 6300 S. Cottage Grove in the Woodlawn community, this vacant former bank is slated for demolition and would be replaced by a new building. Preservationists want to preserve the building, but its owner, the Cook County Land Bank, supports selling the building to a developer would demolish it.

After decades of disinvestment, Woodlawn is beginning to re-emerge with new construction and the Obama Presidential Center Plans. Should the old bank building be reused or demolished?

Do you think it’s worth preserving? Explain why or why not.

Also, include info on the building’s history.

Using a Point System for Selecting Immigrants

ELEVATOR PITCH

Restricting immigration to young and skilled immigrants using a point system, as in Canada, Australia, and Pros A point system acts as an effective binding constraint on applicants. Individual applicants are selected according to the objectives set by the country of destination.

A point system elicits better quality immigration candidates. The initial phase of the immigration process is streamlined, requiring fewer resources to process valid applications. The assessment process is transparent.

ELEVATOR PITCH

Restricting immigration to young and skilled immigrants using a point system, as in Canada, Australia, and New Zealand succeeds in selecting economically desirable immigrants and provides orderly management of population growth.

But the point system cannot fix short-term skilled labor shortages in a timely manner nor prevent poor labor market outcomes for immigrants since domestic employers can undervalue schooling and work experience acquired abroad. Furthermore, the efficacy of a point system can be compromised if unscreened visa categories receive higher priority.

AUTHOR’S MAIN MESSAGE

A point system using measurable criteria selects economically desirable immigration applicants and results in the orderly management of population growth, which can reassure the native population that immigration is being properly managed.

Yet the point system does not avoid the possibility that immigrants will end up in jobs below their level of education, ability, and experience, hence contributing less than their true potential to the economic well-being of the host country. Cons Comprehensive and regular data collection is needed for policy evaluation and fine-tuning.

Applicants are selected solely from observable characteristics, not from unobservables like innate ability or attitude. Successful applicants may still end up in jobs and at pay levels below their true potential. A point system is unsuitable for providing fast responses to skill shortages in the domestic labor market. The effectiveness of a point system can be compromised if the higher priority is given to unscreened classes of applicants. New Zealand succeeds in selecting economically desirable immigrants and provides orderly management of population growth.

But the point system cannot fix short-term skilled labor shortages in a timely manner nor prevent poor labor market outcomes for immigrants since domestic employers can undervalue schooling and work experience acquired abroad. Furthermore, the efficacy of a point system can be compromised if unscreened visa categories receive higher priority.

Influencing Decisions

Instructions:

Read the following scenario and answer all of the questions below.  In so doing, your responses must be thorough.  One or two line responses are not acceptable.  Also, refrain from all forms of plagiarism and cite your sources.  Failure to do so will result in rejection of the entire assignment.

Mini Case Study – “Influencing Decisions”

Imagine you are a manager responsible for choosing which new project to support.  Your budget is limited, and you can support only one new project.  You must make a decision by tomorrow morning.  Your staff just finished presenting their ideas to you, and you are finding it difficult to choose.  Each project has merit, and you feel that they all have an equal chance of success.  As the meeting comes to a close, your team members each make a last-minute appeal to win your support. 

Jose: “You are a great leader and have always made great decisions for the team.  I’m sure you’ll choose the best one this time, too!”

Kira: “You’ve always said we should aim high.  I think my idea will help our company reach new markets and raise us to the next level.”

John: “I think my idea has the highest chance for a good return on our investment with the least risk. My market research is solid, and I think my idea is our best choice.”

Sandy: “I talked to the folks in marketing and they said that we were really onto something with my idea.  I think they really support this project and hope you choose it.”

Enter your response to the following directly on this form:

  1. According to your textbook, what are the nine Power / Influence Tactics?
  • Of the nine Power / Influence Tactics mentioned in the chapter, which one(s) did each staff member in the above scenario use?  Explain?
  • Based on the degree of effectiveness of each of the Power / Influence Tactics mentioned in your textbook, which do you think would best persuade you to choose that person’s idea? Explain Why?
  • Which Power / Influence Tactic(s) do you think would be least effective in persuading you to chose that person’s idea? Why?

Canon Persuasion Paper

For your research essay you will write a 2000-word canon persuasion paper.

This paper has three components: 1. Short Story selection: I have prepared a list of contemporary short stories that I would have liked to include in our course syllabus, but due to limited course time, could not include. Your task is to select one short story and argue for its inclusion. The list of authors and copies of their stories are available on Blackboard in Course Documents > Persuasion Paper reading.

Your essay should include a literary analysis of the short story you select that argues for its literary significance and inclusion in our course. A story being “interesting” or “entertaining” does not make a good argument. You should engage instead with how the story is constructed. You might want to consider the following questions:

  • Why should we read this piece?
  • What genre is it?
  • Who wrote it and why?
  • What is its historical context?
  • How does it connect to themes discussed in class or in the literary criticism readings?
  • What made you choose this piece? What does it teach us about the author, history, or life?
  • Does the story do something new with narrative? With the narrator’s voice?
  • Does it represent a group, identity, or experience not included in previous course readings?
  • What makes the piece enjoyable and enlightening?

You don’t have to answer all of these questions, but your essay should address both the substance and the style of your selection and about why you think it’s worth our time.

3. Your essay should also contain research that includes at least 4 scholarly sources on the author. Scholarly sources include academic monographs, articles published in scholarly journals, and (in some cases) book reviews. Your sources will need to be cited using the MLA format.

Managerial Economics Applications, Strategy, and Tactics

1) A study of grocery stores in Northern England yielded the following cost function: C = 2.51 – 0.0195 Q – 0.000726 Q2 + 0.000262 Q3 (2.84) (3.72) (2.55) (3.02)

Where C is the total cost per year (in millions of Euro) and Q is the quantity of sales (measured in millions of Euro).

Note: the number in parenthesis below each coefficient is its respective t-statistic)

a. Which variable(s) is (are) statistically significant in explaining variations in the total costs of running a grocery store? Explain why

b. What type of cost-output relationship (e.g. linear, quadratic, or cubic) is suggested by these statistical results? Explain why.

c. If the cost function was instead C = 2.51 – 0.0195 Q + 0.000726 Q2 , with all the coefficients statistically significant, what can you say about the existence of economies or diseconomies of scale in grocery stores in Northern England?

2) The restaurant industry is known as a difficult industry to obtain long-term success. Use the

Porter’s Five Forces Framework to analyze a typical firm in the restaurant industry.

1) What factors are in the restaurant’s favor for high profitability?

2) What factors are against the restaurant?

3) Why would the factors against high profitability overwhelm the factors for high profitability?

3) Assume that a firm in a perfectly competitive industry has the following total cost schedule,

and can only produce in increments of 50 units, as illustrated below:

Output (units)              Total Cost ($)

100                              1000

150                              1500

200                              1800

250                              2200

300                              2800

350                              3800

400                              5200

a. Calculate a marginal cost and an average cost schedule for this firm

b. If the prevailing market price is $12 per unit, how many units should be produced and sold if the firm is

trying to maximize profits? What are the profits per unit? What is the total profit?

c. Is the industry in long-run equilibrium at this price?

4) Information Asymmetry.

a. Adverse Selection: In the market for used airplanes,

explain how adverse selection might arise. What might the buyer or seller do to eliminate adverse selection?

b. Moral Hazard and the Principle-Agent problem. Suppose you own a real estate office that represents buyers and sellers of residential homes. You hire someone to manage the office for you.

What moral hazard issues might you encounter?

How does this illustrate the Principle-agent problem?

and what could you do to partially eliminate the principle-agent problem?

5) Oligopoly.

Suppose you own a gas station and the only other gas station in town is across the street from your gas station.

Explain in general terms the two outcomes that you might expect to happen—in

other words, if the gas stations collude, how would that differ from the gas stations competing? How would the profit of your station compare between the two outcomes and how would the prices charged to the consumers compare?

Give several reasons why collusion would be more likely in the above gas station case as compared with a farmer’s market that meets monthly and attracts approximately ten to twenty farmers. Explain each reason.

Fundamentals of Digital Marketing

Wk 1 – Online Marketing Foundations

Respond to the following questions in a minimum of 175 words each question.

  • What types of websites are best suited for digital marketing?
  • Explain why?
  •  How can you use website analytics to determine the effectiveness of a digital marketing plan?
  • Explain and provide specific examples to support your previous response. 

Assignment Content Website Evaluation

Select 3 websites from different industries and different-sized companies.

Write a 1,050-word summary for each of the three websites that includes the following:

  • Analyze the website’s performance in relation to standard components of a digital marketing plan.
  • Recommend potential changes to improve website performance based upon your initial impression of the site.
  • Assess how the website ranks by looking it up using a search engine and using various keywords. 

Format your paper consistent with APA guidelines.

Process Improvement Project

Phase II: Planning and Implementation

In Phase II of the Process Improvement Project you will be creatinga project timeline to help you implement the proposed solution to the problem statement defined in Phase I. As a project leader, you will need to consider several things before you start the project. The project leader must preplan, plan, and kickoff the project.

Planning of the Project

As the project leader, write 500-750 words that address these items:

  1. Identify which methodologies and strategies you will implement to meet your goals. Provide rationale for why you did not select some of the other methodologies and strategies.
  2. Which business functions will be impacted by your action plan? What tactics will you use to manage implementation across business functions? What can you do to enhance collaboration/cross-functionality to ensure the success of your plan?
  3. Timeline: Create a timeline to implement the proposed improvement to the problem and identify the critical path components.
  4. Communication plan:Using your completed quality tools analysis and stakeholder analysis, create a communication plan for disseminating your action plan to all of the stakeholders. Which strategies do you plan to utilize and why? Your plan should demonstrate how you plan to use formal and informal communication channels to implement the plan. In addition, explain how the communication plan addresses what you are hoping to achieve with your goal.

Project Kickoff and Implementation of the Project

Successfully improving the value chain requires the willingness of required stakeholders to participate. Imagine you are presenting your project plan in a meeting to all the essential stakeholders for approval. Effective oral communication is essential in the business setting so you will need to present your project plan logically and comprehensively to the stakeholders.

Create a PowerPoint presentation (7-10 slides) specifying the problem statement, stakeholders, proposed solution, timeline, and communication plan to implement the project. Be sure to address the “why” and “how” in your narrative.  Record yourself presenting the plan and then post your video using YouTube, Vimeo, or any other video site that allows you to post your video. Refer to the materials section of Topic 8 for privacy settings when using YouTube. **YOU DON’T HAVE TO COMPLETE THIS PART!**

Phase III: Evaluation

In the final step for your plan, state in 250-300 words the metrics you will use to determine project implementation success. Please justify why you have selected those metrics. Include specific metrics that will be used to evaluate the success of the implementation. How long will the project team monitor project implementation?

General Project Requirements

Solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.