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Monthly Archives: February 2017

Alexander Mcqueen

We are asked to do a 3000 word report with critical analysis. And most importantly reflect the following learning outcomes which we will be graded on.

1. Interpret and critically evaluate customer’s profiles, trends, budget and sales performance in relation to range and merchandising plans.

2. Critically evaluate a brand’s retail strategies and distribution products.

Assignment details
Assuming the role of a business consultant you are to produce a 3,000 word, Harvard referenced report analysing the importance of a strong brand identity and a clear understanding of the primary target customer in driving the profitability of a business in the International Omni channel environment.

The luxury brand you are to focus on is of your choice, but needs to be to be a luxury / premium fashion brand that wholesale’s its products to the international market (Brand has already been chosen to be: Alexander Mcqueen). You are to analyse the brand across the Omni channel landscape, critically identifying reasons for the brand’s performance.

Key areas of focus are: –
• Brand Overview: The key to a successful, profitable business is to have a powerful brand image. Research your chosen brand’s history, ethos and future direction, evaluating the strength of the brand. Present your findings in a SWOT, support this with detailed research (which should be included in the appendix).
• Financial Overview: Summarize the last three years performance of your chosen brand and evaluate through your research the overall financial situation of the brand.
• Trend Exploration: Through deep analysis of primary and secondary material identify the key trends featured through the A/W 2016 collection produced by your brand (use visuals where appropriate), critically analyse its suitability in the marketplace.
• Customer Profile: Conduct primary research and review secondary material to identify the brand’s target consumer(s). Create a detailed customer pen portrait (to be included in the appendix).
• Visual Strategies on and offline: Critically analyse the retail environment at every touch point the brand has with its customer in the Omni Channel landscape (wholesale, concession, own store, online). Use visuals were appropriate to support your findings (note – visuals can be used throughout the main body of your work).
• Range overview Compare and contrast the product range in its various routes to market (own store, online, concession, pop up, outlet, collaborations and wholesale), use visuals to support your findings. Investigate reasons for the different /similar retail environments and product mix in specific channels to reach the customer. Evaluate the impact of your findings on the brand’s profitability and brand identity.
• Recommendations: Offer an insightful conclusion analysing how your brand could innovate and operate more effectively in the luxury fashion market.

Notes to consider:
– For customer profile: A survey has already been conducted and waiting to receive all the feedbacks. I will send it by email when complete and obtained.

– I will also send an example of a previous report completed “should only be used for reference and as guide”. Thus, the reports needs to be not less organized and visually appealing as the one provided (Must be conducted using Adobe In-Design and Adobe PhotoShop). I will send the picture of the report by email.

– I know that for some parts of the report certain photos must be obtained of the flagship store, or the brand display in department store. Therefore, I am willing to take these photos and send them.

– I will also be forwarding the lecture slides for reference.

Marketing Essentials Essay

Purpose of this assignment
This unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives.

Organisations such as Apple, Google, VISA, Burberry, Zara, Cadbury, Nestle, Unilever, Coca-Cola, Unicef, BP and small local businesses all have at least one thing in common: they all use marketing to influence us to engage with their products and/or services. Whether it is becoming a loyal customer buying a product and service or donating to a charity, organisations use a range of marketing techniques and tools to inform and influence us.

The knowledge, understanding and skill sets that students will gain on successfully completing this unit will enhance their career opportunities; whether setting up their own business or being employed by an organisation.
Task 1
You are a newly appointed marketing manager of EE Limited (a mobile phone company in UK) and have noticed poor cross functional communication and a lack of marketing orientation throughout the organisation. In order to address these challenges, you believe there is a need for a management meeting where you would explain the role of marketing and how it interrelates with other functional units of the organisation in a presentation.
Using the above scenario or similar research, you are required to prepare approximately 8 PowerPoint Slides and your speaker notes of approximately two sides of A4 addressing Task 1 which should:
 Introduce the concept of marketing, including current and future trends.
 Give an overview of the different marketing processes
 Explain the key roles and responsibilities of the marketing manager at EE Limited.
 Explain how roles and responsibilities of marketing influence and interrelates with other functional departments of EE Limited.
 Address the values and importance of the marketing role in the context of EE Limited.
 Emphasise the significance of having effective interrelationships between different functional departments of EE Limited.

The presentation slides and speaker notes should be submitted as one copy. You are to make effective use of PowerPoint headings, bullet points and subsections as appropriate. Your research should be referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system.
You have an opportunity to achieve M1, M2 & D1 in this task, kindly see the evidence section for this
Task 2
You have been promoted as the new Marketing Director for EE Limited. The first objective you have been set is to research the competition and produce a marketing plan based on your findings. Your research should be referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system.
You are required to write a report to the Board. Your report needs to clearly address the following:
Task 2a: Compare how EE Limited and another competitor of your choice apply the various elements of the extended marketing mix to the marketing planning process to achieve business objectives. The recommended word count is 1,000–1,500 words
Task 2b: Produce a marketing plan of approximately 2000 words to meet EE’s marketing goals and objectives. The extended elements of the marketing mix should be addressed in your marketing plan.
The following outline could serve as a guide for your marketing plan:
 Executive
 Company Overview
 Current Marketing Situation Analysis
o Internal analysis
o External analysis
o SWOT analysis
 Objectives
 Strategy
 Segmentation, targeting and positioning (STP)
 Tactics & Action
 Budget
 Control
 Conclusion

You may include an appendix as appropriate
You have an opportunity to achieve M3, M4 & D2 in this task, kindly see the evidence section for this

Research-Supported Causes or Effects Essay

In APA format. With in-text citations and a page with the references. 6 at least and 3 of then scholarly journals.
Intro :start with a statistic. Here is the thesis I would like for it to have and the topic sentences of each topic I would like to talk about. It has to be Academic writing and in THIRD person. so no "you" or "I". preferably updated references/sources, 3 of them at least have to be SCHOLARLY JOURNALS sources. With statistics and reliable sources.
Thesis Statement: The rise of social media has left a most significant fingerprint on our society, but more than anything else- it’s left its mark on our relationships causing stress, trust issues and insecurities to surface.
Topic: Stress
Topic Sentence 1: Social Media can have negative effects on stress due to the lack of privacy, pressure and discretion.
Topic: Trust Issues
Topic Sentence 2: Social Media can also have negative effects on trust due to jealousy, suspicion, and uncertainty.
Topic: Insecurities
Topic Sentence 3: Social Media can have negative effects when it comes to insecurities ,due to unhealthy competition and comparing oneself with others.

Academic Book Review

For this first project you will be writing an Academic Book Review of Sherwin B. Nuland’s The
Doctors’ Plague. To complete this project you will need to read the book, The Doctors’ Plague, and do
the following tasks:
1. Read “Elements of an Academic Book Review” (in the Project 1 folder).
2. Take the three reading quizzes on Bb (see schedule).
3. Read at least three of the provided Academic Book Reviews in the Readings folder in Bb.
a. When reading these book reviews it important to take note of how the reviews are
b. What do the authors’ of the reviews privilege (what do they spend the most time on)?
c. What kind of language do the authors’ use to make their points?
d. You will be using these Book Review to model your own Academic Book Reviews.
4. Take the Book Review Genre quiz.
5. Begin Writing your Academic Book Review.
Writing the Book Review
a. You will be writing a Book Review of Sherwin B. Nuland’s The Doctors’ Plague. This
needs to be your own work, your interpretation of the book.
b. Refer again to the “Elements of an Academic Book Review” (in the Project 1 folder).
c. Your Review needs to include a brief summary of the book, how does this work fit within
the greater context of the field, and what does the book provide to the readers. You will
need to provide your reader with definitions of complex or scientific terms used in your
review. When using direct quotes from the text to support your own writing, make sure
that you use proper APA in-text citation.
✓ 750 – 1000 words
✓ Times New Roman or Cambria, 12 pt. fonts
✓ 1” margins all the way around
✓ Double spaced
✓ Use APA for citing purposes and Reference list if you bring in more sources
6. Include your name and the article information in APA format at the top of the first page
7. Bring your Draft of the Academic Book Review to class on the scheduled date (see schedule).
8. Participate in Peer Review (see schedule).
9. Revise and Edit your Academic Book Review.
10. Submit your completed Academic Book Review to Bb on the due date (see schedule).
11. Write and Submit your Proj. 1 Reflective essay.
a. Write and Submit a one page reflection of your experience with Project 1. What did you
learn from the process? How might you apply this kind of writing? Review the syllabus.
Which of the Student Outcomes do you feel this project addressed? This is to be
completed and submitted to Bb by the due date in the schedule.

The Samurai

Choose one of the following topics or choose your own topic. •Chikamatsu Monzaemon was born into a provincial samurai family. The samurai abide by an ethical code in which it is not only permissible but also honorable to commit suicide if one has been defeated ingloriously in battle or shamed in one’s culture. How does this ethical requirement compare to the motives and outcome of lovers’ suicide in the play, and how might it contradict or support Chikamatsu Monzaemon’s views of suicide, given his social background? •Mephistopheles is a great role and one with which audiences can relate and identify. Why do you think this is so? Is this character a modern antihero? •Pick one of the romantic poets and their work. Using what you have learned about the 8 different loves, address how one or more of those loves is present in the work. (This is a general idea. You will need to further boil it down to a very narrow thesis.
Paper must be 1250-1500 words
• Typed, Double spaced, Paginated, with Title Page • Utilize 3-5 credible sources in APA format o These sources cannot be personal web pages, Wikipedia, or any other general source. o You should use the Montana Tech library and its databases.

use elements of social location to explain voting patterns

To understand peoples’ behavior, sociologists look at their social location in society: their group memberships within categories like occupation, income, education, gender, age, race-ethnicity which influence their self-concept and behavior.
For this assignment, I’d like you to use elements of social location to explain voting patterns in the most recent Presidential election. If you voted, how did your social location influence your choice? If you didn’t vote, how would your social location have influenced you to vote? Now try to analyze elements of the social location of voters who cast their vote for a different candidate than the one you chose or would have chosen.

Create a marketing plan for a new product /service of choice

This assignment is designed to develop and enhance learner’s ability to apply the concepts/principles learned
in the marketing for the introduction of a new product/service in the Maldivian Market.
Create a marketing plan for a new product /service of choice, which is to be introduced into the Maldivian
Present recommendations in the plan for the practical usage of Marketing plan in the local context
Additional guidelines:
1. Executive Summary
2. Market Analysis (competitor, Environment…etc)
3. Marketing Elements
 Product
 Price
 Promotion
 Place
4. Implementation and control Implementing and monitoring strategies for the marketing plan identifying
the challenges and opportunities
5. References