PURPOSE:
This assignment is designed to develop and enhance learner’s ability to apply the concepts/principles learned
in the marketing for the introduction of a new product/service in the Maldivian Market.
TASK:
Create a marketing plan for a new product /service of choice, which is to be introduced into the Maldivian
market.
Present recommendations in the plan for the practical usage of Marketing plan in the local context
Additional guidelines:
1. Executive Summary
2. Market Analysis (competitor, Environment…etc)
3. Marketing Elements
 Product
 Price
 Promotion
 Place
4. Implementation and control Implementing and monitoring strategies for the marketing plan identifying
the challenges and opportunities
5. References