Create a marketing plan for a new product /service of choice
PURPOSE:
This assignment is designed to develop and enhance learner’s ability to apply the concepts/principles learned
in the marketing for the introduction of a new product/service in the Maldivian Market.
TASK:
Create a marketing plan for a new product /service of choice, which is to be introduced into the Maldivian
market.
Present recommendations in the plan for the practical usage of Marketing plan in the local context
Additional guidelines:
1. Executive Summary
2. Market Analysis (competitor, Environment…etc)
3. Marketing Elements
Product
Price
Promotion
Place
4. Implementation and control Implementing and monitoring strategies for the marketing plan identifying
the challenges and opportunities
5. References
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